The second comeback of the week belong to ITZY. This four member female group had a smashing 2019 debut year with two massive hits, Dalla Dalla and Icy. And we are all confident that ITZY will do it again in 2020. Kicking off their year is Wannabe, which is featured on the group’s 2nd mini-album, It’z Me. In other related news, ITZY took out all of the new female artist awards during the 2019/2020 awards season, including the 2019 KPOPREVIEWED Award for Best New Female Group. Congratulations ITZY!
The first thing that grabs my attention with ITZY’s new song, Wannabe (like many other songs) is the energy. I said a similar thing in my ICY review, but Wannabe manages to take things to the next level. Paired with the energy is a set of shouting vocals from each of the member. I have mentioned in the past this isn’t a great tactic and can bring a song down. But ITZY manages to commit throughout the song and use this technique to their advantage (even though they sounded pretty strained again at some parts). I mean, they get right into it when the song starts and I think this is fantastic. Otherwise, they would have been lost in the instrumentation. Together, they make the song very bold and defined. When it comes to the instrumental, I think this trap based background is amazing. There are many textures that makes it so interesting to listen to. It doesn’t rely solely on the trap, however. There is a bit of guitar in the mix that really stands out in the sea of synths. Rock vibes and house influences as well. Heck, the start had a very intriguing and eerie music box sound to it, capturing our attention from the very beginning. The song’s hooks are also another strong aspect and it had me singing along as soon as I heard it the first time around.
One way to gauge a group’s popularity nowadays might to see the presence of fan theories (fans need to be invested and dedicated to their group to write lengthy and detailed theories). ITZY’s latest music video has all these fan theories in the comment section. And instead of me interpreting the video, I thought I pick one of those theories as they would explain it better than me. The following was written by the YouTube user mich (so props to them for the theory below).
But I thought the video was interesting even without a theory. You could see what the video was about with just the English lyrics and the visual cues in the music video. I liked the balance between colour and darkness in this video. It wasn’t overly colourful, yet it wasn’t dark like the serious concepts we see in KPOP.
The choreography has two amazing moments in my opinion. The first has to be that music box start. The second has to be the sassy dance break bridge. The routines for each of these sections looked so cool. The rest of the performance looked very intense and energetic, as well. I thought they paired well with the music, especially the bouncy moments of the music. The only minor issue is the lack of smiles throughout the performance. The smiles switched off as soon as the camera diverted away from the members and I thought this brought down the aesthetics of the performance.
Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10