There is a lot riding on STAYC’s comeback, following the delayed but welcomed success of ASAP a few months back. Now, the six-member female group from High Up Entertainment is looking to extend their success with their first mini-album and title track, STEREOTYPE. While it is a bit early to decide whether this mini-album and comeback as a whole will be another successful release for the group, it isn’t too early to review STEREOTYPE.
One of the factors that helped ASAP (and probably every other song that I didn’t enjoy at first) grow on me is time. STEREOTYPE doesn’t have luxury, and so my review for STAYC’s new song will be based on my thoughts a day after its release. I will say that STEREOTYPE is quite a pleasant sounding song. To a certain degree, I think the song can be describe as minimalistic, as it goes without any hard-hitting or loud synths. I feel like this is a play on ASAP‘s killer hook, which was also minimalistic in its own way. Furthermore, in a world of music that is heavily dominated by synths and electronic instrumentation, a song like STEREOTYPE is very appreciable. But this is also STEREOTYPE‘s limiting factor. I like the minimal and light nature of the instrumentation, but I also find the song is be quite stagnant. It felt the same from start to end, and I don’t feel like the song developed much in its 3 minute run. Sure, STEREOTYPE had some decent vocals and the chorus did give off a ASAP type of vibe that reminded me of ASAP‘s killer hook. But I think the song could have been a bit more dynamic. Similarly, I don’t think the song had strong hooks. There were some melodies that felt like they had potential, but I didn’t think it was enough. Other than that, I don’t have much else to say about the song. STEREOTYPE has its merits, but also its flaws. But who knows what time might do to my thoughts on STEREOTYPE.
I wasn’t a fan of their last music video. But for STEREOTYPE, I feel that their company really pulled through and definitely improved the quality of the video. I guess the newfound success of their previous comeback has allowed their company to invest more in music video department, opting for CGI. I feel these additions made the music video more fun, colourful and modern. They worked well with the pleasant nature of the song and didn’t feel over the top at all. The massive bunny was my favourite (mildly terrifying, but also quite cute). I also liked how bright the video looks and how the members look like they are genuinely enjoying their time.
The performance was actually cool. I didn’t have much expectation going into the performance for some reason, but I quite enjoyed it. I particularly like the pre-chorus domino effect they going on. That was the best part of the choreography!
Song – 6.5/10
Music Video – 8.5/10
Performance – 8/10
Overall Rating – 7.4/10