Ha Sung Woon is nominated for Best Male Soloist, and his release, Sneakers, is also nominated for Best Male Choreography (Solo) in the 2021 KPOPREVIEWED Awards. Click here to support Ha Sung Woon and your other favourite artists.
Making his return yesterday as well was Ha Sung Woon. The title track of his sixth mini-album, Electrified: Urban Nostalgia, which also dropped yesterday is Electrified. His is Ha Sung Woon’s third comeback of the year, following the release of Sneakers in June and Strawberry Gum in August of this year. This also is the last release for Ha Sung Woon under Star Crew Entertainment, which he has been under since his debut in 2014 as part of HOTSHOT, which disbanded earlier this year.
Unlike what the title suggests, Electrified is not electrifying. It is more groovy and funky, in a laidback manner. While I do enjoy this style, I do think that what Electrified ended up being like was pretty typical and standard for nowadays, especially since groovy and funky has been really honed into this year once again. I wished that there was more of a zing to the song (i.e. be more electrifying) to match what I personally expecting from the song when I read it title. But I also think a bit of zing would have been helpful in giving Electrified some uniqueness to the song to set it apart from the rest of the other songs of a similar nature. But as I mentioned before, I am not troubled by the direction that Ha Sung Woon had ended up going in. I applaud the smooth consistency of the song throughout its almost four minute run. Had this been released earlier on in the retro and funky resurgence, I think Electrified would have been extremely satisfying to listen to. It is still satisfying at the moment, but just idea of the song sounding similar to others kind of gets in the way now of the feeling. Contributing to the smooth atmosphere of the song are Ha Sung Woon’s smooth vocals. While that might sound like the Electrified might be overly consistent, I find his breathy additions to be a nice change, yet also being within the boundaries of the smoothness parameter. His breathy moans throughout are quite memorable. The hooks and melodies felt subtle and don’t stick out as much like in other songs, but they still managed standout and had a nice ring to them as well. I also enjoyed the ‘La La La‘ at the end, especially with the slightly amped up instrumentation. I liked and enjoyed Electrified for the most part, but felt it could have been more individualised.
The music video was a bit bland for my taste. Ha Sung Woon essentially describes his feelings that the person who caught his attention in the lyrics. To match that type of vibe, we get a serenade from Ha Sung Woon to the female character in the video who is just browsing LPs. I did like the retro side of the video, with the LPs, the black and white style processing of photographs that is Ha Sung Woon’s job in this video and the neon lights. And I thought he looked good throughout the video. But aside from that, nothing else stands out for me.
It doesn’t seem like Ha Sung Woon is promoting Electrified and there isn’t much choreography in the music video (aside from some spinning), so I am skipping this part of the review. It won’t be factored into the score below.
Song – 7.5/10
Music Video – 7/10
Overall Performance – 7.3/10