VAV has returned with their third single. The group has already put out three singles already in just 6 months of the year, which is an impressive feat, considering the company that they come from. So far, they have returned with Venus and Flower. But move aside, ABC (Middle of the Night) is their third and most recent track (just released yesterday).

ABC (Middle Of The Night) has a very nice refreshing sound, on top of its modern tropical house elements. The start of the song and the verses were quite good, already replicating the playful sound that you would associate with Summer.  But it felt like it was missing something, which I felt very strongly. But once the beat dropped, the chorus felt just right. It had that missing element, which I now think was more upbeat-ness. And it is because of that, I really like the song. From ‘a very nice refreshing sound’, it turned into ‘a very nice refreshing bop’. While it was just released, I do see myself replaying this song constantly in the near future. It had a bit of catchiness, but I think I enjoy the song purely for its instrumental. I did like the short instrumental break. It made everything become serious all of a sudden, which contrasted nicely with the more vibrant and happy vibes coming from the song. The slowdown was done a nicely as well. It probably was one of the few slowdowns that I felt was done right. And that launch back into the upbeat chorus was amazing. The vocal work and raps were quite good, but did feel lacking in some parts.

The music video was okay. It reminded me of their Flower video (especially the solo shots). I did like the darkness that surrounded the choreography scenes. For some reason, it looked quite cool and the members did stand out in their white shirts.  I thought the sets and the outfits really went well with the retro feel. Not exactly sure of the girl who goes around, sneakily staring at the members. I felt that to fit the more Summer centred sound, the music video could have been a lot brighter, but instead, there was paleness throughout the video during the scenes where the background was white. It strikes me as odd that many videos go with that pale look, despite the song calling for a more bolder and vibrant positioned music video. There wasn’t much going on in the video, which did dull the experience (i.e. there wasn’t anything captivating).

The song doesn’t call for an amazing choreography, but what we got was pretty good. It looked fun for the most part. Though we don’t really see much in the video, I think there was enough to make that comment.

Song – 8/10
Music Video – 6/10 
Performance – 7/10
Overall Rating – 7/10