Tag: IU

Last week, I reviewed one of IU’s pre-release singles, Love Wins All, from her newly released mini-album The Winning. Following that, IU released another single from her mini-album, Holssi, which I will return to review at a later date. But for this review, I will be focusing on Tuesday’s release of Shopper, which coincides with the official release of The Winning.

Shopper has a message of ‘do not stop until you get what you want in life, no matter what stands in your way’. IU makes it a bit more complex by likening the above to a shopping spree in a supermarket, telling us to not worry about our greed and what other thinks as we put things into the trolley. A rather interesting concept and analogy. To present this musically to us, IU brings her usual sweet sounding vocals into a electropop rock mix. I liked the guitar flourishes in the background, which helps add a retro touch to Shopper. What I also like is with such a positive message, the music is incredibly bright and felt rather celebratory to help us realise that uplifting message. The melodies were just graceful, and I enjoyed the echo line that ends off each line in the verses. The soaring chorus was truly wonderful and is bound to bring a smile to your face if you hadn’t already started doing so earlier in Shopper. I do think she could have gone a bit further towards the end to really give Shopper an end that didn’t sound like a rehash of the rest of the song. But as it was, the end was still quite satisfying enough to enjoy.

Opening up the video is a narration from DPR IAN (who also appears in the music video alongside IU), which focuses on a mysterious magical shop and questions who has placed magical items around the store for people to find and unlock their powers (‘Was it a god? A fairy? Or maybe a thief?‘). The story then shifts an auction, where IU steals a magical bat. She is chased after the guards, and later holds DPR IAN’s character hostage and forces him to go on the run with her. While it was a hostage situation at first, it looks like DPR IAN’s character ends up joining her the road (though I have a theory that she might have purposely picked him – he was the only character to not be distracted by the money she throws into the air at the auction to be distracted). Not sure where she is going, but I am assuming she has to use the bat in the right place (which she does to party-fy the music video), those whom help her along the way (i.e., the stall owner in the desert and DPR IAN’s character) are gifted with an invitation to the magical shop to find those items and unlock their powers. The ending does have a fun and cute vibe to it, which matches up with the song quite nicely.

Song – 9/10
Music Video – 9/10
Overall Rating – 9/10

I am back from my break and I have a lot to get through. It was particularly busy whilst I was away, but I am hoping to make use of the current holidays to post some reviews before the industry ramps up again. And I kick off my coverage once again with the biggest release of 2024 thus far, IU’s Love Wins All, which has been chart topping since its release. This new single will form part of IU’s comeback next week with her 7th mini-album, The Winning. This is IU’s first comeback since 2021’s Celebrity, LILAC, strawberry moon and Winter Sleep. Though, she did participate in collaborations since then, such as with Jay Park for GANADARA and SUGA for People Pt. 2.

My thoughts on IU’s latest song is fairly simple – I really like the song. Love Wins All is a stunning ballad and has been since I first heard it a few weeks ago upon release. The energy in this ballad starts off quiet and soft. But as the song progresses, it builds upwards thanks to the instrumentation and IU’s vocals. Yet it does so in a manner that keeps Love Wins All very delicate from start to end. The building orchestral instrumentation actually adds in an epic vibe that is suitable for the context of a ballad, while IU’s vocals were so graceful from the moment Love Wins All begins to the moment it ends. Love Wins All is definitely a beautiful addition to the repertoire of ballads that IU has under her belt, and the chart topping performance the song has already delivered since its release proves once again why IU is a digital queen in KPOP.

The music video features V from BTS, who is currently enlisted in the Korean military, and IU herself. In this video, V and IU play a couple, who have been surviving in a post-apocalyptic world despite having disabilities. V’s character is blind, while IU’s character is deaf. In the video, whilst out-running the silver cube then ends up taking them at the end of the video, the pair discovers a camera that allows them to envision a different life together in which the apocalypse did not occur. In this alternative life, the pair spend their time together in love and also get married. They choose to follow that vision by dressing up in a wedding dress and tux in the post-apocalyptic world, before they are captured by the silver cube. Both don’t go down without a fight, but both end up perishing with one another in hand, making for a tragic end to a beautiful love story. Now, there is a bit of controversy around the difference in life where the characters are shown to have their disability vs. what they see in that camera. Personally, I actually can’t tell if those camera visions were a life without their disabilities. Sure, the pair looked better, but there was no clear clarification if that was a life without their disabilities. But I may have missed an explanation in another video somewhere, so I am happy to be corrected. But from how I see it, it was a great video that shows love between the pair did end up winning despite the sad ending for both characters.

Song – 10/10
Music Video – 10/10
Overall Rating – 10/10

IU makes a surprise comeback with the release of strawberry moon earlier today, which adds to her list of releases for 2021. This follows her solo February 2021 comeback release with LILAC (title of both the lead track and her fifth studio album) and Celebrity (a pre-release single from the same album). It appears that IU is making up for her year long absence from the music industry in 2020 with these releases throughout 2021.

strawberry moon is a pleasantly beautiful song. Like most tracks released by this digital queen, I was captivated from the get-go, largely in part to IU’s heavenly vocals and the calming nature of the song. In strawberry moon, her vocals took on a purer and youthful tone. It is lovable and light, with the latter characteristic helping her vocals soar as the song progresses. The youthful tone that she adopts also reminded me of her earlier works, which was a nice walk down nostalgia lane. I will admit that the the melodies aren’t the most memorable piece of work from the soloist and hence it lacks the appeal to get me going back to the song compared to a catchier track, but IU’s vocals did a fantastic job of bringing them to life and making them charming to listen to. strawberry moon‘s instrumentation falls into the pop genre and features a presence of electronic instrumentation. Everything is quite light, as well. For me, it is the instrumentation that makes strawberry moon pleasant and contemporary, compared to other releases out there. And altogether, the vocals (especially the harmonies we get throughout the song) and the light instrumentation come together to create a calming atmosphere that makes this song an ideal casual listen, such as when you are unwinding after a long day or just as something pleasant in the background while working or going about your day.

Like the song, the music video is also pleasantly beautiful, The music video tells the tale of IU and her lover. While it wasn’t clear to why, it has been a while since they both have seen each other. IU spends some of the video reminiscing about the past with her partner (i.e they playing video games with one another, taking pictures and him giving her the necklace). I also think other parts of the video is based on IU’s imagination of what they could be doing. Piecing together the start and the end, she had set up a time to reunite with him (i.e. when the Strawberry Moon occurs), with the necklace that he gifted her as being a key to them reuniting. Based on their behaviour, she has been keen to return to his side, and he was genuinely surprised that she waited for him. And I guess from there on, they lived happily ever after. Aside from the sweet story, I quite liked the visuals of the video and IU looked stunning throughout.

Song – 9/10
Music Video – 9/10
Overall Rating – 9/10

Following her LILAC comeback (I just posted the review), IU has dropped a second music video for this comeback for the song COIN. Both COIN and LILAC (and her pre-release Celebrity) features on her fifth studio album titled LILAC, which officially dropped on 25 March 2021. Based on the release of this music video and the presence of a music video teaser earlier in the week, I suspect we might be getting a music video for Flu, as we also got a music video teaser for that song. Whenever that video is dropped, I will be adding IU back on the review list and will write a review for the new release at the first instant. As for now, here is my review for COIN.

Coin tackles that funky and groovy style of music that LILAC also went for. But Coin is a little more straight forward with its funkiness and doesn’t really tap into a sub-genre. Instead, the funkiness comes through in Coin via the brass elements (which I did touch on in LILAC as a quintessential aspect of retro songs) and the guitar work. I also find that these are more prolific than in her main title track, which brings a lot more colour and energy to the song. IU’s vocals also help bring some more character and profile to the song, which instantly drives up the energy of the song. It brings a side to the soloist that I don’t think we have seen before. She also brings a slight playful tone to the song, which matches up with the lyrics of the song about playing a game (which I suppose extends out to a relationship). The most surprising element of Coin is IU’s rapping. I don’t think anyone suspected that IU was going to delivery some lines using a rapping method. It is well executed and I really like how she matches lyrics that is full of confidence to this part of the song (as her rapping showcases that confident style). Aside from the rapping, the song is quite catchy and addictive to listen to. The hooks in the chorus (i.e. ‘I can’t die, I am all in…‘ really is keyed into your mind after just a few replays). I would have liked to hear something from IU towards the end with a bit more oomph. We got some additional textural elements in the instrumentation and background at the end, but I wanted IU to just add that ‘cherry on top’ herself to make it more fulfilling. But overall, Coin is a fun and catchy song, and a nice change to IU’s usual style (in many ways than one).

The music video shows IU as a very lucky and successful card player. I am not well versed in this area, so I am unsure exactly what game is being played (and the cards just throw me off, despite also looking quite aesthetic at the same time). She starts off the music video inserting a coin into the jukebox, before gambling her way from the bottom to the top. While she is rolling in money (not literally), an unknown player comes in and challenges IU. I guess from the thrill that she is experiencing, she accepts. I feel like the rope that shows the two tied together and unable to leave the table represents they are in a possible relationship and that this relationship is essentially a game to her. But I am not exactly sure. In the end, she loses everything, but the guy leaves her a coin. Now I feel the ending is ambiguous, given the smirk that IU has on her face. It seems like she has done this before. And the coin is then used to play a song on the jukebox, which is what we saw at the start of the video. This means that IU continues playing on. I really like the setup of the video and the various animal heads we see. I also liked the changing colours and card suits that make up the choreography scenes as well.

While there doesn’t seem to be a live performance of Coin just yet, the choreography scenes we do get to see in the music video look quite classy and this adds has some uniqueness amongst solo releases. I do wish we get to see more in the future, as I feel like the choreography would also have a fun element to it.

Song – 9/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.8/10

It is Solo Day for the next two days! A namesake day that I have called on the spot because I plan to focus on different solo comebacks that have recently occurred. The two comebacks I want to focus on today are very hot, occuring very recently to today. You probably already know which ones I am talking about with that clue. But in case you haven’t realized yet, one of them is IU’s Celebrity. Celebrity is a pre-release single ahead of IU’s official comeback some time later in the year. It was released yesterday and has since gone on to top all the major real time charts in South Korea, once again showing us IU’s power on the music industry and South Korea as a whole. This is IU’s first comeback since the release of the digital single, Eight (featuring BTS’ Suga), last year.

IU has proven her prowess as a solo artist through all tracks that she releases or features on. And I really like that her solo releases don’t necessary conform to one particular style of music. She is very versatile, covering pop, folk, ballad and R&B. She has probably also done electronic pop/EDM before, but Celebrity is the most recent song of this style to be added to her ranging portfolio. It definitely is an answer to current trends, but obviously does what it needs to do to showcase IU herself. And in doing so, she keeps the song pretty light, making Celebrity quite enjoyable. Even the deepest drop in the chorus isn’t excessively abrasive or emphasised by heavy thumping. And because the song comes off light, we get to hear IU’s vocals without any problems. Per usual, she sounds stunning. I particularly really like the set up of the chorus, with one drop accompanied by lyrics and that deeper drop which I just touched upon a moment ago. It isn’t necessary groundbreaking. But paired with IU’s innocent tone and airy vocals, it comes off as somewhat refreshing. I also feel that the deeper tone allows for IU to do a bit more experimentation in certain aspects of the comeback such as the performance, which is slightly different to what we see usually from the soloist. I find the chorus’ melody to be quite memorable, which is followed up nicely by the addictive ‘You are my celebrity‘ hook. it was pretty much ringing through my mind today, since hearing the song yesterday. Overall, IU continues to showcase her versatility through her music through another great song. Per usual, I am excited to see what is next for IU, which makes me anticipate her upcoming studio album.

The music video does a really godd job of giving us an interprtation of the lyrics. The lyrics simply tells us to embrace ourselves and enjoy being who we are. We are all individuals and sometimes not always perfect (You’re a star painted by a left hand). But because of that, we are all celebrities. IU also recently revealed that she wrote a song for a close friend, who happens to be a close celebrity. The music video showcases IU as a celebrity, always in the public eye. She catches a glimpse of a non-celebrity version of herself, which engrosses her. To celebrity IU, non-celebrity IU is a celebrity. But non-celebrity IU, after a bit of chasing, shows celebrity IU that it was actually herself the entire time, serving us a reminder that we should embraces ourselves no matter who we are. It is a very nicely put together video and I really liked the visuals of IU throughout the video.

We also see a bit of choreography for this performance, but it only kicks in when the second drop occurs. What we saw is pretty good and fitting for the music. It is plain, but I am willing to overlook that. I am joining in with fans who are rejoicing that IU has finally returned with a bit of a dance. It has definitely been a while.

Song – 9/10
Music Video – 10/10
Performance – 8/10
Overall Rating – 9.1/10