Tag: i-dle

After rebranding from (G)I-DLE to i-dle earlier this month and pre-releasing the single Girlfriend, i-dle is officially back with their 8th mini-album, We Are. Leading the mini-album is the single Good Thing. It is their first release since July 2024’s Klaxon and their 7th mini-album, I SWAY.

To me, Good Thing is an underbaked version of their top hits. The instrumental behind Good Thing has so much potential and is its best asset, with the synth work and 8-bit sounding reminiscent of second-generation KPOP. The infusion of rock elements was a great way to make Good Thing feel very much in i-dle’s wheelhouse, but I wished the song explored more of this. Perhaps make the song even more electrifying. But it is ultimately the song’s hooks that don’t offer much in terms of robustness and dynamism that let Good Thing down. I liked how they carried their usual sassy feel into the chorus, but the hooks themselves didn’t spark any excitement. Also, “I heard your good thing” isn’t too great of a line. Aside from that, the rest of Good Thing is okay. Their rapping and vocals were nice. YUQI’s rap in the second verse is solid, while the pre-choruses were strong segments from the vocalists. While I don’t usually agree with autotune, I think it fits in with the instrumental of Good Thing and gives off a good effect. Overall, Good Thing has promise but undelivers when it matters the most.

The music video for Good Thing was a blast to watch. While I am not entirely sure what message the group is trying to say through their lyrics, the mix of constant fighting and then vibing with one another actually makes for a fun video. My favourite part involves MIYEON on the train, where she gets her hair pulled by MINNIE and pushes YUQI off the train. As to what this could possibly mean, my best guess (and I want to emphasise that this is a guess since I don’t understand the lyrics) is that the “constant fighting and then vibing with one another” dynamic represents their toxic relationship with a former lover, with the lyrics coming off as sarcastic and making fun of their past lover.

The choreography for this comeback is fantastic. Quite sure I have mentioned this about them in the past, but I love how their routines exude confidence, boldness and sexiness. They are a powerful group, and their choreographies have consistently shown this. The only part that I felt could be cleaner and smoother is the start of the instrumental break at the end.

Song – 7.5/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 8.3/10

Earlier this month, it was confirmed that the group formerly known as (G)I-DLE will be making a comeback under the new name, i-dle. Alongside this announcement, the group released a special mini-album titled We are i-dle, which features 5-member versions of their past singles from their debut track LATATA to 2021’s HWAA. This rebrand also follows their contract renewal with CUBE Entertainment, which was announced at the end of last year. Their newly released single, Girlfriend, comes from their upcoming 8th mini-album WE ARE, which will drop in 10 days.

Girlfriend leans into the pop rock genre a fair bit, more than usual for i-dle. I was geniunely surprised (in a good way) to hear how pop-leaning the chorus was, while the verses shows more of the rock elements to make it pop-rock overall. The chorus actually reminds me of a KPOP track from the early ’10s, thanks to the upbeatness, the simplicity of the hooks, the straightforwardness of the pop sound, the slight toots and the all-members sing-song chorus. The simplicity of Girlfriend‘s hooks comes across quite effectively. The “I don’t give a f*ck about love cause we are i-dle” is very catchy and addictive. At first, I was disappointed with how repetitive it was and thought it was wasted real estate. But I am not too bothered by it now. The vocals and rapping are clear and crisp, as usual. Overall, the saying ‘simple is best’ applies well for Girlfriend. I can’t wait to see what else they have in store for us on the 19th with the rest of WE ARE.

i-dle in the music video seems to be some sort of underground group that goes hunting down bad exes to scare them away from their former lovers, who sought out i-dle’s services. At the same time, they also provide company to those who sought them out, referring to themselves as the ‘girlfriend’ in the lyrics. Again, simple is best and I liked how clear and straightforward the video was. There is nothing to confusing and I liked how the story is on par with their other music videos in the past.

Song – 9/10
Music Video – 9/10
Overall Rating – 9/10

(G)I-DLE started the year strong with their 2nd studio album, 2, lead by the pre-release single Wife, title track Super Lady and the unexpecting hit single Fate. The group has now returned with a new mini-album titled I Sway, which is lead by the single Klaxon. Following promotions for Klaxon, the group will embark on their third world tour, as announced back in May.

I am a bit torn as to whether I like Klaxon. It has potential to be a hit and there are some likeable elements in the song, but it doesn’t surpass the likes of DUMDi DUMDi (a (G)I-DLE summer time hit from 2020). The track itself had brightness and energy. But it felt held back and Klaxon didn’t fully embrace these summer time essentials. On the other hand, Klaxon also features brass elements and upbeatness, and these definitely helped sell Klaxon as a summer time song. But beyond that, the backing of Klaxon does still feel rather basic and not as bold as (G)I-DLE’s more recent tracks. Had Klaxon embraced some boldness (perhaps accented the background a bit better) and maintained the current summery vibes, the song would have a lot more bite to it and it could have rivaled the other Summer time hit (G)I-DLE already have under their belt. As for their vocals and rapping, I thought they were good. Again, basic melodies. But the members delivered those well. An awkward aspect of Klaxon are the hooks. The song’s two main hooks were rather lackluster and not as enticing as in the past. These dry out the song, though I have to admit the randomness of the “Hon hon hon hon hon honk” hook does keep things a bit interesting. Without any context (like how Klaxon is another word for horn), it feels like an odd choice. I just wished it was delivered with a little more emotion. The other hook in the song, the “Oo, Oo, Wa-Oo“, was indeed much better in terms of effect and delivery, but also lacked innovation and felt typical. Overall, another song that has resulted in mixed feelings.

As for the music video, the members fully embraced the summer heat and made it into a sexy summery music video. I liked that, especially the fact the members did not shy away from donning the outfits throughout the video. SHUSHUA definitely stole my attention with her looks throughout the video, with MINNIE’s curls being a close second. However, I am not keen on whatever the hair situation YUQI had on the beach. Elsewhere in the video, it appears the members are chasing someone. But it only becomes apparent towards the end of the video during the desert scenes. The connection here with the song is that the members have fallen for this mystery person and are driving after them to get their attention (presumably by honking the horn of the car they are in).

The choreography for this comeback looks relatively simple. And I quite liked that. It works well with the basic profile of the song, and sometimes simplicity is indeed better. I liked the various key moves that accompany the hooks of the song (not matter how basic and typical they sounded), as well as the cascading bit in the bridge of Klaxon led by Minnie.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10

If you can’t already tell, me reviewing the side tracks that have music video so closely to one another is a sure sign that an album review is coming up. For (G)I-DLE, the album in question is 2, their 2nd studio length album. An album review for 2 can be expected this weekend. I reviewed Wife last week and Super Lady was reviewed a couple of weeks after its release. Whilst going over the album for the album review, I did realize I forgot to cover one song that also got the music video treatment – Revenge, the second song on the studio album 2.

Revenge is another short song, clocking under 2:30 minutes. Listening the song a couple of times for this review, I am still caught off guard by how short it actually feels. But despite it being short, (G)I-DLE manages to still pack a fair bit into the song. Revenge features two big influences in its instrumental – the rock in the choruses and a Latin sound that backs SOYEON’s rap sequence in the second verse. There is a bit of a groovy touch to the first verse, but I put that in the realm of rock as well. As for the execution of vocals and rapping, (G)I-DLE did well in Revenge. MIYEON’s vocals stood out the most in the song, with her vocals clear and powerful. SOYEON’s rapping sounded quite sleek and I prefer her charisma in this delivery than her other deliveries in the past. The only part I am not exactly sure of is MINNIE’s part in the second pre-chorus. It just seemed a bit too high pitched, relative to the rest of Revenge. I do think Revenge could have benefited from a stronger melody to really pull the song together and give this shorter song a memorable element. The chorus itself served as a decent central point to anchor and pull us in, but it didn’t last for long (based on how I completely forgot about song prior to the upcoming album review). Something similar can be said about the “La La La‘ at the end, but I not sure if that can be categorised as a hook given its brief and at the end of the song. Overall, Revenge is a good song and serves (G)I-DLE well for the most part.

The music video is age restricted due to the domestic violence and murder scenes in the video. Am I allowed to say that? Not sure. Oh well, spoilers ahead. I have to say, this is one interesting music video. Essentially, it begins with an explosion involving Shuhua as the victim (i.e., Victim Shuhua) and her partner. Another character played by Shuhua comes into the picture as the detective to investigate the explosion. The suspects she is investigating are patrons or workers at the hotel in which the explosion occurred – Minnie (a celebrity), Soyeon (the maid), YUQI (a musician) and MIYEON (another detective). It turns out each person (sans Detective Shuhua) became involved when MINNIE was seen running away from Victim Shuhua’s room, shocking YUQI. SOYEON also comes from the same direction, suggesting she showed MINNIE the what had happened in the room, and MIYEON became looped in after seeing the aftermath of this encounter between everyone. Later on, it was revealed what has been happening to Victim Shuhua – she was a domestic violence victim. However, she fights back with the help of her new friends. I quite like this montage of events, from the POV of the partner. Victim Shuhua hits him back enough to draw some blood, YUQI knocks him out with her guitar. The partner then wakes up to see SOYEON pouring gasoline over the partner, MIYEON stabs the partner to incapacitate and MINNIE lights the match to set the place alight (which probably prompted the explosion). Later on, SOYEON is seen disposing of the body, while MIYEON removes evidence (i.e. the pen she uses to stab her friend’s partner) as she questions MINNIE earlier on in the video. Victim Shuhua stays in the hotel room and becomes a victim in the explosion, probably to pin everything on the dead partner (whose body was later discovered, leading to this investigation). As for detective Shuhua, we see her piecing the events in the video together. But once it clicks, she doesn’t proceed to arrest anyone, letting everyone get away with the revenge murder. Violence of any kind and murder is never the answer, but it made for an intriguing storyline in this instance and I really liked how dark it is. I do feel like the video has a few gaps, and I wished the video was longer to accommodate those missing details to tell a more complete story.

Song – 8/10
Music Video – 9/10
Overall Rating – 8.4/10

Ahead of my album review for 2, I need to review (G)I-DLE’s pre-release single Wife. This single dropped a week prior to the release of Super Lady, the title track from 2 and another hit of (G)I-DLE’s.

Over time, Wife has become 2024’s guilty pleasure song for me. There is no way I will bragging about or showing off the song’s opening lyrics (‘I cook cream soup, taste is Coco Loco‘) to my friends or peers. At first, Wife was an odd song to me, as well. Musically, it didn’t fit (G)I-DLE’s repertoire at all and felt like a step away from their powerful title tracks. But Wife has become more fun sounding and catchy number with more listens and as it ages. The bubblegum pop is earwormy, and the song’s hooks are quite addictive with repeat plays. As time has gone by, I have also learnt that Wife has a deeper meaning, with the lyrics mocking the traditional stereotypes of a wife. This aligns with (G)I-DLE’s usual themes in their tracks that have repeatedly addressed and broken the social norms and expectations of what a ‘lady’ is supposed to be. The childish sound of the song also contributes to the mockery, and I feel that sets up the track quite cleverly. That being said, Wife definitely isn’t (G)I-DLE’s best work. But it is a really fun gem.

The mockery continues in the music video. From a glance, the music video appears very plain (but this is deliberate), aside from a striking element in the members’ looks. Their first look sees the members dressed in a striking blue green wig and white shirt, pants and shoes. In the second look, the wig turns white and the attire turns green. No matter what look, there is always something that blends them into the white background. The emptiness in the music video, as well as the blending into the background, signifies a wife without any interests, other than cooking and cleaning – the very traditionalist and stereotypical expectations a man has for a wife. The members also don’t lipsync until the very end of the video/song, where the lyrics are ‘I Don’t Wanna Wife, Wife, Wife‘, which further highlights their messaging of not wanting to be that traditionalist and stereotypical wife.

The choreography feels less of a mockery, with the members looking to have more fun. But there moves that still looked childish and elementary, which probably is their way of continuing that mockery in this final element of the release.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10

Another big release over the last few weeks is (G)I-DLE’s comeback with Super Lady, the lead single off the group’s second studio length album 2. This follows on the pre-release single, Wife, which is also featured on the same album (I’ll be back to review this single separately in the future), their previous Korean comeback with Queencard last year and their debut with their first Western singles I Do and I Want That.

Super Lady is a grower, growing immensely on me over the last few weeks since its release. For the most part, my thoughts on Super Lady has remained the same from the beginning. But I do find myself fair more addicted to the song since my first listen. I very much liked everything in Super Lady, with the exception of the club-like breakdown we hear in the bridge and as the backing of the final sequence of Super Lady. I personally find it cuts the powerful and empowering tone that (G)I-DLE, and in particular Soyeon (who produced the song alongside Pop Time, Daily and Likey), had set up in Super Lady, and opts for a cliche breakdown that doesn’t show off the uniqueness that we know (G)I-DLE can pull off. I wished the song had better maintained that powerful/empowering tone throughout to the very end, as that had some substantial bite and would have really made the song a home run for me. Aside from that, Super Lady is a powerful track that (G)I-DLE knows how to handle extremely well. Soyeon’s introduction was commanding and kicks off Super Lady with a bold opening that practically sets the tone from the get-go. From there, the members follow up with strong vocals and rapping that highlights their skill set and talent. When it comes to the chorus, I really like the unapologetic catwalk vibe that is given off the music, while the tenacity and the ‘in-your-face’ nature of the song helps sell Super Lady‘s messaging so well.

Super Lady‘s music video is a homage to strong females we have seen in pop-culture and history. For example, each member portrays a strong female who have made a name for themselves in their respective story or chapter in history. Soyeon portrays Athena (the Greek Goddess of War), Minnie portrays Medusa, Yuqi portrays Cruella de Vil from 101 Dalmatians, Shuhua portrays the Queen of Hearts from Alice in Wonderland, and Miyeon portrays the Egyptian Queen Cleopatra. In addition to those characters, it is theorised that the song’s lyrics also makes references to currently active female groups like IVE, LE SSERAFIM, EVERGLOW and aespa. Even the black and white palette used in the video for the background, outfits and styling reminds me of 2NE1’s I Am The Best music video (though there was a bit of colour in that video). I also really liked the stadium stage setting the video was also set on. It looked epic up close and the crowd cheering at the end really seals the deal that (GII-DLE are Super Lad[ies].

The choreography definitely reflects the song well. It is powerful, shows us who is boss and definitely showcases (G)I-DLE in their strongest mode yet. I really like the domino sequenced move in the verses, and the chorus routine looks very catchy (though I will put that towards the Super Lady dance challenge that I am seeing on my social medias).

Song – 8.5/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 8.8/10