[Review] KeePer – The Boyz

Despite wrapping up promotions for Giddy Up a few months ago, The Boyz have returned with a brand new special single, KeePer. The single is produced by Park Kyung from Block B, who is known for a number of chart topping singles. This comeback also marks the return of Hwall, who was not present during the promotions for Giddy Up due to an injury.

From my understanding, all of Block B’s title tracks were produced by Zico. However, KeePer, despite being produced by Park Kyung, has a few moments that reminded me of Block B’s tracks, such as the start of the song. On top of that, the song was quite pleasant sounding and had a similar flair that I would commonly assoicate to the one Springtime or Summer season song that would get popular on the charts. There was also an innocent and youthful feel to the song which suits the group quite well. Its instrumental was more traditional and refreshing compared to their past title tracks which have been more eletronic based. KeePer had good vocals and rap sections, which added some more colour to the already bright sounding song. I found the chorus to be quite catchy and the track overall stands out because it is a little different to what I would associate with the group. Overall, it is a good song.

The music video takes on a Summer concept where the actual group is split into two smaller groups who don’t really hang out together. Through some events, the two groups come together in the video. I think that was the main plotline in the video, but I am not too sure (I confess I haven’t read the lyrics of the song yet but I have been told that it is a confession song). What I did like was how bright the video felt and the fun vibes that they were channeling through the video.

Despite being limited to a few scenes throughout the video for the choreography, I think I have seen enough to say this performance does stand out due to its youthful and fun vibes. I really liked the formations, particularly the X formation seen at 1:34 of the music video. Also really liked the aeroplane they form at the start and end of the choreography and it is equipped with propellors!

Song – 8.5/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 8.2/10

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