After the release of their successful hit, I’m So Sick, which featured a change in image from their well-known cutesy style, APINK has returned with a brand new song, %%. While you may be tempted to pronounce it as ‘Percent Percent’, the actual pronunciation is ‘Eung Eung’ as when you slightly spin the percentage sign, you get ‘응응’. In other news related to APINK, they had their concert last night where they performed %% for the first time and Eunji had a solo comeback in the later parts of 2018.

%% is another complete changeup in their sound. It is probably their most sensual sounding song yet. The instrumental is very subtle. It is present but it doesn’t seem to be as noticeable as other girl-crush songs that we know of in KPOP, such as I’m So Sick. But I like that, as it forces the vocals to be the main attraction for the song. I thought their vocals were nice. Instead of going for a strong sound, their vocals sounded a lot lighter than usual, which goes extremely well with the subtle instrumentation I mentioned previously. The song itself is catchy and like my previous review, I can see the song growing on me. I really like the ‘Eung’ that features after each ‘Eung Eung‘ sung by the members. It sticks out for all the right reasons and gives a slight accent to the song. I think the song does lack that kick which could make this track a lot stronger and more profound. But over than that, I see this as another great song from APINK.

For a girl group named APINK, I think this is one of the few videos which feature pink as the main colour. There also seems to be this hazy look hanging over the video, which I guess is their way of doing something mysterious. Anyway, the video seems to be showing the members collecting ingredients for a potion of some kind, which was later shown to create a heart for their ‘man’, represented by the floating tuxedo. This goes well with the lyrics to the song. I liked their close up shots and the post-production editing on the video looked cool.

The choreography was awesome. I really liked the introductory dance they had at the start. They seemed to match the moves to the subtle nature of the song but they did it which attitude, so their moves looked much stronger as a whole. Once again, I need to wait until I see a full performance to be sure,

Song – 8/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.3/10