Once again, I am a little late with a few reviews.  I am still busy with studies so I will try my best to post when I am free. Monday had a number of releases so I was hoping to get through them today! One of the releases is TARGET’s latest single, Beautiful. This is the group’s first comeback since Is It True?, which was released back in July of last year.

Beautiful is a wonderful mix between a ballad-like track and a mid-tempo dance track. I thought the instrumental was very appealing due to its lightness Majority of the track was very peaceful and calming, thanks to the ballad vibes we got during the verses and that part that follows the post-chorus and before the second verse. I did enjoy the switching of the two styles. I found some moments, especially around the rap sequences, providing a light kick to really add to some texture to the song. The rapping was actually quite fitting overall for this light style for the most part. The only section that ended up being mismatching was that rough rap sequence that kicked off the bridge. But there was a contrast in texture that made me go ‘wow’. And if I were to imagine the song without it, I think it would be lacking that extra element. The vocals were nice, also fitting the light nature of the song. I found the song to be very appealing and it is slowly catching on some more as I listen to more of it.

For a group that doesn’t come from the biggest of companies and haven’t taken off (yet), I thought the video was put together well. I thought their pastel-like colour scheme was fitting for the light nature of the song. I also liked how they managed to give off a pretty aesthetic with the lights and the hologram lights in the background of their solo shots. Though, their lipsyncing in the video seems to be a little weak. At times I felt like they were just mouthing along, particularly the guy who did the extra rough textured rap line. That was rather noticeable in this otherwise appealing music video.

The choreography was fitting at times whilst a little odd at other times. Like the hopping-like moves in the second half of the chorus, I thought it just didn’t feel right for the vibes they were going for. Otherwise, it was a nice dance overall.

Song – 8/10
Music Video – 8/10
Performance – 7/10
Overall Rating – 7.8/10