Continuing my coverage of releases I should have reviewed much closer to when they were released is BOYNEXTDOOR’s But I Like You. It was one of three singles off the group’s first single album, Who!, all of which had an accompanying music video and were promoted on the weekly music shows. The other singles include One & Only and Serenade (the latter I have yet to review, and will return to review on another day). In other related news, BOYNEXTDOOR is due to make their comeback next month.

But I Like You is a fair song. Not as punchy as One & Only, but it does the job as an introduction to the group, given it was the first of the three singles to be released. But I Like You features a held-back form of pop rock. The beat keeps the song bouncing along, but there isn’t much else to the song to build excitement. But I Like You just doesn’t have enough meat to really deliver on that front and I wish it had that oomph as it does slightly frustrate me when the rest of the song is quite good. Vocally, the members sounded very nice. Their vocals had the right amount of texture to fit that pop-rock motif and they give enough energy to give But I Like You a vibrant flair that adds to the song’s appeal. The melodies and hooks had a catchy tinge, just not to the same degree as One & Only. Had the instrumental not been suppressed, I think the reach of melodies and hooks could have heightened. My only other two gripes of the song occurs at the end – the fact But I Like You is very short (it only goes for 2:17 minutes) and it has an abrupt ending that leaves you hanging for more. And that craving is never satisfied, as the single album goes onto the next song. Overall, But I Like You is decent and it is clear to me more could have been done on many fronts to make go further.

But I Like You is all about the feeling of falling in love. In the music video, the members all express this feeling after falling for the same girl. Not a foreign concept in KPOP, but it feels like it has been a while. We see the members sit around at the start, explaining their interactions and excitement to each other. However, those interactions are quite brief, such unintentional physical contact, glimpses from afar or with one another and short text messages. They all get invited to a party and realize their feelings are for the same girl. An awkward second occurs during the party, before the members appear to play it cool and leave the party. A short video, but I liked how succinctly yet effective the story was. And this is in addition to the choreography scenes.

The members did a super good job at making the song appear more vibrant and poppy. Their chemistry with the camera and one another does not allude to the fact the group were a newly debut group. I also like how they express themselves in the performance, with a youthful and cheerful vibe to compliment the song.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10