Following the expiration of her contract with RBW Entertainment earlier this year, HWASA went on to sign with P NATION (live on stage as a matter of fact!)- the company founded by PSY and houses Crush, Heize, TNX, Penomeco & Swings. She appears to still remain as part of MAMAMOO, however. And yesterday, she released her first solo single under the new company – I Love My Body. Her last solo single was I’m a B in 2021.

I Love My Body has a lot of potential, but unfortunately is let down by the song’s most vital sequence – it’s chorus. More on the latter in a moment. I Love My Body takes on a retro pop, very much Megan Trainor style. The very start of I Love My Body, the brass and retro-prevalent instrumental and vocals throughout its verses and the backing vocals in the chorus pretty much embodies this style quite well. And we are lead to believe the chorus would follow suit with I Love My Body‘s incline towards the central piece and the classic piano that is synonymous with retro-pop numbers. But then the chorus takes an unexpected turn, with the retro instrumentation being substituted out for a bubble-synth backing piece and HWASA delivering the chorus in a monotonous spoken (almost mumbling-like) manner with a descending melody. I am not too bothered by the bubble-synth backing (I actually liked it as part of the backing for the instrumental/dance break I Love My Body ended with), but it does make for an odd drop in terms of I Love My Body‘s trajectory. With the spoken delivery, I am not a fan, even though I do find it memorable, unique and somewhat catchy retrospectively (just not for the right reasons). The combination of both terminally disrupts the flow of the song, making I Love My Body restart its momentum and appeal from scratch. It is a pity, because we do get a few good moments of vocal work from HWASA in I Love My Body, particularly the second half of the second chorus (or is it the bridge?). That sequence blew me away, but it (and the song’s verses) did not compensate for the chorus we got. I Love My Body and HWASA unfortunately disappoints.

From the music video and the title of the song alone, you can tell that this song is about self-confidence. And in this video, HWASA shows off her body throughout the video with no hesitations. The ending of the video with the dance break between the two police cars felt like a homage to the classic KPOP hit Bubble Pop, which was released back in 2011 by HyunA (a former P Nation artist). And I thought that was a fitting video to pay homage to in the summery period that is just ending. I also enjoyed the choreography scenes with the many dancers (definitely a 2023 trend to me) in the car park. It looked cool and epic without doing too much.

I actually quite enjoyed the choreography. It actually looks like a refined routine that show confidence in those who perform without needlessly flaunting their body and doing too much in the routine. It also fits the retro-pop song well. I don’t think I would ever associate retro pop with a flaunting performance. Per usual with HWASA’s performance style, she and the dancers do give bit more intensity to make the routine a bit more enticing.

Song – 6.5/10
Music Video – 8/10
Performance – 8.5/10
Overall Rating – 7.4/10