Whoever is naming KPOP groups nowadays really need to stop! Now that I got that off my chest, here is my review for EL7Z UP’s debut single, CHEEKY, which is featured on the group’s 7+Up debut mini-album . The group formed through the Queendom Puzzle show, which is a spin-off from the Queendom series where female KPOP artists from active groups or have active solo careers would compete with one another to earn a place in a global project group. 28 contestant started off on the show, but the final line up ended up consisting of Hwiseo (H1-KEY member), Nana (woo!ah! member), Yuki (PURPLE KISS member), Kei (part of the currently inactive Lovelyz member), Yeoreum (WJSN member), Yeonhee (Rocket Punch member) and Yeeun (former CLC member). What makes EL7Z Up interesting is that the members can still promote as part of their existing groups/solo careers as they wish (like in the case of PURPLE KISS, Rocket Punch and H1-KEY’s recent comebacks), which sets them apart from the other groups formed other MNET survival shows we have encountered.

Anyway, my long introduction is over and now we can get right into CHEEKY. To me, I find the song to be quite an assortment of sorts. There are parts that I like, and there are parts that I am not a fan of. So, based on what I have mentioned so far, you can cross cohesive and impressed off the list of potential descriptions for CHEEKY. Let’s begin with the likes of the song. The very low thumping bass in the background of the verses was interesting and the pre-choruses had a nice melodic touch. The chorus was a nice refreshing melody, which I thought had a nice ring to it. I also enjoyed the brightness the members bring to the central part of CHEEKY. But the rest of CHEEKY were lacking and less enjoyed by me. There are a few momentum killers in the song, such as the sample of Borodin’s Prince Igor as backing of the rapping in the second verse and the sudden/instant transition from second chorus to the bridge. Elsewhere, the verses were very dry and consisted of nothing of interest. And I couldn’t take the serious toned “Cheeky Cheeky … Cheeky, Cheeky Woo, Cheeky Cheeky, Freaky Deaky Cheeky Cheeky Woo” repetition seriously It was also pretty mundane and awkward. It would have been nice to hear more character in the song, especially from the members as I am sure they each have something interesting to offer, and something more expressive in the lesser enjoyed parts of CHEEKY.

The concept for this video/debut appears to revolve around an audition, with the members in line for a ballet audition based on what I can make out from the posters/other auditionees. It might also explain the ballet sample mentioned above in the song. But in the end, the members break ranks from ballet (their cheeky action of the video) and end up dancing to CHEEKY instead. I find the idea of an audition concept to be logical for this group, as it can represent the start of a new beginning for them, especially since they have their own careers to return to throughout their promotions as part of EL7Z UP and once the activities for the project group officially ends. Other than that, I found the music video to be a decent watch.

For me, CHEEKY featured an alright routine. It works with the song, but I just found the routine doesn’t offer anything interesting to comment on.

Song – 6/10
Music Video – 7.5/10
Performance – 6/10
Overall Rating – 6.5/10