[Double Review] BET ON ME + None of My Business – ITZY

Ahead of their comeback with CAKE earlier this year, ITZY released two music videos for two side tracks off their Kill My Doubt mini-album – BET ON ME and None of My Business. Long overdue, but I am finally reviewing the two side tracks in this double review post ahead of the album review for Kill My Doubt which I am looking to post next week.

Neither BET ON ME or None of My Business are of bold title track material that ITZY always promotes with. Instead, I found both side tracks to be quite subdued, each in their own way for ITZY’s standard. While subdued tracks can be good, I find both these tracks to be very much on the generic side. BET ON ME is my personal favourite of the two. BET ON ME is just a lot meatier in my opinion, which I put it down to the pulsing beat in the background and melodies with a bit more bite to them. That being said, however, BET ON ME needs a bit more substance to it to take it to the next level. Otherwise, the generic comments I made at the start pretty much stand firm in this track. Maybe the chorus could have used a more effective and catchy hook and the vocals could have been more developed. None of My Business is a lot smoother in terms of melodies and had some catchy hooks, which I do like. Their vocals sound pretty nice in this track, and I appreciate how the rapping cuts through the melodies and prevents the song from becoming too repetitive. But the biggest problem I have with None of My Business is the sluggish instrumentation, which results in the energy of the track to be subpar. Released in the midst of the Summer season, None of My Business reflects that in a tropical sounding and mid-tempo backing. It does the job, but it is also very paced, feels draining and made me lose interest in the track quite quickly. Overall, it is clear that both tracks are lacking, and as such were not my favourite songs off Kill My Doubt.

The music videos for both BET ON ME and None of My Business fairs better than the songs themselves. BET ON ME‘s lyrics feature a message of believing in yourself, and we see that in the video. Each member is isolated or isolating themselves from the world throughout the video. But at the end of the video, we see each member one-by-one run come together to run away from the feeling and towards the light at the end of the tunnel – the brighter outcome that they desire. I like the grey tone featured throughout the music video. But like Stray Kids’ DLC, I wished there to be more colour as the members come together at the end, just to give a better expression of hope. However, on the flip side, they are still in that tunnel and so the grey filter does still stand on that side of the tunnel. As for None of My Business, the video opts for warmer colours and the members wear appropriate outfits to match the summery vibe the song had going on. The rest of the music video is rather simple, comprising of close up and choreography shots, so there isn’t much else for me to mention.

The choreography for BET ON ME was quite good. I liked how each member had a moment with the dancers and the routine during the outro to the performance. On the other hand, I feel like the subdued nature of None of My Business weakens its choreography, which felt already felt minimal and lacks energy from the members.

BET ON ME
Song – 7/10
Music Video – 8.5/10
Performance – 8/10
Overall Rating – 7.7/10