Very early on in January 2024 and ahead of the official release of their BORN TO BE album release (led by the title track UNTOUCHABLE), ITZY also pre-released the single Mr. Vampire. Today, I will be reviewing this single. This was the second pre-release from the album (not including the solo releases that are also featured on the BORN TO BE album), with the first being the single that shares the same name as the album, BORN TO BE.

My thoughts on Mr. Vampire is fairly simple. Instrumentally, Mr. Vampire is a fun song to me. I quite enjoyed the percussion that features throughout the track. There are also some harps (in full and rather choppy later on) and whistle-like synths in the chorus (which I find to be quite familiar, but I just cannot pinpoint where I have heard something similar). These all help Mr. Vampire‘s backing piece to be engaging and intriguing to me. In terms of the members and their input into Mr. Vampire, that is where the song unravels for me. It is a fair effort from the group, but the melodies are incredibly dull and the vocal work feels strained. Nothing from the members pings me as memorable. In fact, all of it (if not most) was pretty forgettable. I wished what the members had to offer in Mr. Vampire was striking enough to be on par with the instrumentation. Or just even compelling enough to get a better reaction out of me. But as it stands, the instrumentation was by far the most memorable aspect of the song, and the rest of Mr. Vampire just … well… disappears.

The music video appears as dull as the song did. While I did like the colour palette that was used in the video and the close-up shots of the members do look real nice, there just isn’t anything more to the video (apart from the performance aspect of the release, and even then the song weighs this down as well) that sticks out. I also noticed some poor editing in the later parts of the video, where the lip-syncing just does not match up to the song. I understand the song is about falling in love, but I would have liked a touch of that vampire concept in the video. Maybe a bit of blood or some symbolism that represents the mythological creature.

As mentioned prior, the choreography for this pre-release was also bland and dull. But it is slightly better than the music video. From what I can see, there are vampire references in the routine and the chorus part of the choreography had a slight dynamic touch and sharpness that I was looking for in the other parts of this Mr. Vampire release.

Song – 6.5/10
Music Video – 6/10
Performance – 7/10
Overall Rating – 6.5/10