Returning at the start of the week was ZEROBASEONE. And covering their latest comeback song, Feel The POP, at the end of the week is me! The new song is featured on the group’s 3rd mini-album You Had Me At Hello and Feel The POP follows the pre-release SWEAT (which I reviewed a couple of weeks back). The entire comeback follows on from their late 2023’s CRUSH.

I did check out Feel The POP when it was first released on Monday, but I didn’t get much from the track. I thought I give it a few days to see if it would grow on me slightly. But it only grew by a little and I am not sure if it can continue to grow on me anymore. Instead, my initial thoughts on the song stand. Feel The POP is indeed pleasant and enjoyable, but it feels very safe and ‘inside the box’. This hinders its appeal. Yes, I have described Feel The POP as pleasant and enjoyable (which are usually good positive terms to describe things by), but it is also neither fresh or different. The instrumental can be described in a similar manner. It feels subtly upbeat to be a summery track and I do like the hap-like synths in the background as it does bring some colour to the song. But at the exact same time, the background stayed rather neutral from start to end, and it didn’t develop into something exciting or with zing. I will say Feel The POP is focused on melodies and the singing was decent, but those same melodies felt thin and failed to make the song stand out. Same for the hooks. I thought the rapping could have been a good avenue to bring something different to Feel The POP, but said rapping was so limited and barely made a scratch into the song. I think it is safe to say that Feel The POP is very underbaked and doesn’t feel as fulfilling as their debut track (which is still their best effort, in my opinion).

As for the music video, there seems to be a few concepts going on visually, such as the modern Western cowboy theme, office workers, rich persons’ tennis playing and a more typical casual affair to close out the video. But they don’t seem to go together whatsoever. What does (loosely) joins the concept up is the supposedly cutesy apocalyptic event that causes alarm to others, but ZEROBASEONE handles quite coolly by smashing a tennis ball into a giant cactus and shooting down the giant bomb cloud. The world is saved and ZEROBASEONE proceeds to celebrate at the end of the video. I guess the intent of the video is supposed to be light-heart and summery, which the tennis scenes do give off. The rest of the video, now that I have summarised it on a page, does feel a bit wild, which is on brand for KPOP in some regards.

I feel like the choreography was the strongest aspect of the comeback. I really like the chorus routine, which brought some popping into the mix. Same goes for the bridge. And they were quite strong pops. Other than that, I liked the smoother feeling of the choreography for Feel The POP, which complements that pleasant tone that comes from the song.

Song – 6/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 6.7/10