Way back at the start of this year, HUI (the leader of PENTAGON) made his official solo debut after debuting almost 8 years ago as part of PENTAGON. His solo debut consisted of the mini-album titled Whu Is Me: Complex (I can confirm there is an album review coming) and the title track Hmm BOP. My review on Hmm BOP is definitely overdue. The latter was recently named as the best KPOP song of 2024 so far by Billboard. HUI has also been active in the KPOP industry since debuting as a successful music producer (with works such as WANNA ONE’s Energetic and PENTAGON’s hits like Shine and Daisy to his name), and more recently as a trainee on Boys Planet (where he finished 13th).

The song has been out for almost 6 months now and I don’t have a reason as to why I have been putting off reviewing Hmm BOP. I just have. Listening to it today for this review, the song remains just as funky and groovy as I have perceived it back in January. Funky and groovy always translates to fun in my mind, which is undoubtedly hard to deny isn’t the case with Hmm BOP. The beat has foot-tapping energy and the brass just hits right in this retro inspired number. The electric guitar that features in the background blends in effortlessly and gives the track some much needed grit, keeping Hmm BOP from going overboard and feeling unbalanced. As for HUI himself, I still enjoy his expressive, dynamic and exciting delivery in Hmm BOP. His ad-libs throughout the earlier parts of the song were very impressive, but he definitely peaked towards the end when Hmm BOP goes down a chanty anthemic direction. He really shows off his vocal abilities with these ad-libs and it was all captivating to listen to. That chanty line “jiphap the jip to hap the jipjiphap we don’t stop“, which means “Assemble, The A-S-S-E-M To B-L-E The a-assemble, We don’t stop“, is super catchy and an addictive hook. So was the “Hmm BOP” that HUI repeats throughout the song. Altogether, I can see why people have raved about Hmm BOP. And if my praise of the song is saying something, I am most likely there with them.

It would be a complete injustice if the music video did not channel the fun of the song. Good thing that there is no sign of bad news for this release. The whole video is full of fun and colour. No matter what he is doing (ordering a burger in a diner, being the centrepiece at a formal dinner, singing on stage, playing an off-brand Grudge, participating in an aerobics video, controlling puppets, walking on the moon or just having a party), he is bringing the fun to everyone. As it was fun, HUI managed to get away with a few things that I didn’t like – such as the shiny fake tooth, that beanie etc. I mean, the video is intended not to be taken as seriously.

The choreography also promotes that fun, expressive and dynamic side of the song. I actually think it does so in a much better way than the music video does. HUI and his dancer’s expressions were very engaging. The moves were also of the similar nature and I liked the energy that both HUI and the dancers put behind them. I couldn’t remember how many abs reveal he does in the choreography, but rewatching the performance I am glad he didn’t over do it. Too much of them would have raised some questions and lessen the rating of the performance for me. Glad that wasn’t the case. However, I will definitely say that they look great and probably took a lot of work to get it to look like that for this release (which I will applaud him for).

Song – 10/10
Music Video – 8/10
Performance – 10/10
Overall Rating – 9.4/10