IU made her comeback months ago in February. It began with Love Wins All, with a music video featuring both IU herself and V from BTS. A couple days prior to the formal release of her new mini-album came the music video for the single Holssi (the focus of this review). After that, IU released her 6th mini-album The Winning and the main title track Shopper. And a couple of days after the release and comeback, a music video for side track Shh… was also released. This final release will be reviewed in its own separate review in the near future. For now, here are my thoughts on Holssi.

Holssi never really stood out to me when it was first released. Coming back to the song for the purposes of this review, I can see why that was the case. Apart from some interesting vocals and rap-singing in the verses, which you have to really pay attention for in order to draw it out of Holssi as a takeaway, the track mostly felt empty and skippable to me. There was a constant drum ‘n’ bass presence in Holssi, which does bring on a slight groovy flair to the table. Some of it ended up reverting towards a more dramatic flair towards the end. But neither were enough to give Holssi bite, leaving the softer tones of Holssi to prevail. The rest of the instrumentation was atmospheric, which doesn’t do much to fill in the track. Similarly, the vocals work don’t give much of an anchor to the song. IU’s vocals are solid, as usual. But they just didn’t have a strong enough effect to hold my attention to the song. All of this ends up making Holssi feel wispy and feathery for the most part. Given the lyrics are about letting go and being free, contextually it made sense for the song to be this way. But the way the song was presented just didn’t help Holssi hold its ground, especially when listening to songs casually or in passing.

Just like the messaging behind the lyrics of Holssi, the music video sees other people following IU’s lead in letting go and be free. IU likens herself to dandelions in the lyrics, and she separates into thousands of dandelion pappus (yes, I searched up the exact wording) as she hit the ground at one point in the music video. We also see her perform with kids later in the video, which speaks to the ongoing freedom and lack of worries these kids feel. Finally, the video features a Looney Tunes like version of IU floating above the clouds. A giant Tweedy Bird also makes an appearance in the video, which might be due to the innocent child energy it widely known for, which is appropriate and relevant to the song’s underlying message. There is also a slight appearance of choreography in the music video, which looks fun and carefree.

Song – 6.5/10
Music Video – 8.5/10
Overall Rating – 7/10