[Review] I Do I Do – KARA

KARA returned to the stage at the end of 2022 with WHEN I MOVE to celebrate their 15th anniversary together, 6 years after disbanding. We haven’t had a KARA comeback since. But that changed earlier this week, when KARA returned with the single I Do I Do. A pre-release single titled Hello was released two weeks ago ahead of this comeback and featured vocals by the late member Hara.

If I could sum up I Do I Do in one word, ‘pleasant’ is what I would use. There isn’t anything innovative or new brought to the table through I Do I Do, but it is still quite a pleasing pop single. I liked the upbeatness of the instrumental and how solid the vocal work in the verses were. Both of these sets up I Do I Do quite well for its nostalgic, reflective and cheerful atmosphere that runs through the entirety of the song. The pre-choruses briefly moved the song to a dreamy affair, which I quite enjoyed. But it is the choruses that took most of my attention in I Do I Do. The centrepiece builds on the pre-existing instrumental and vocal work to make it punchy and catchy. The additional definition heard in the choruses just makes I Do I Do feel more charged, energised and exciting. I liked the added touch of the electric guitar at the end of I Do I Do, which gives a bit more zing to the song. The weakest part of I Do I Do is the rapping in the second verse. I am a bit torn whether it is needed. Had it not been there, I might have pulled out the ‘too consistent’ card. But at the same time, the rapping felt like it was needlessly rushing through the song. But apart from that small dilemma, I Do I Do remains a pleasant listen.

Through the lyrics, the KARA members were reliving some good memories about their time together. Similarly, the music video shows the members reliving those exact same memories with one another. Overall, it is a cute video that goes well with the music video. I would have preferred more vibrant colours, rather than the vintage look we got. I think this could have supported the song better and made it more vibrant to the listener.

There is some choreography that accompanies this comeback shown in the video, but I am not sure if we will be seeing more of it in the future. Because of that, I have decided to combine it with the music video portion of the review to be on the safe side. Not much to say here, other than it looks good and works well with the music.

Song – 8/10
Music Video/Performance – 8/10
Overall Rating – 8/10

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