Just a couple of days ago, it was announced that JEON SOMI would be making her comeback in just a few days. Those few days have passed, and JEON SOMI officially returned with a special summer single, Ice Cream, today. This is her first release since Fast Forward last year.

I have given Ice Cream a few listens since its release earlier today. My first impression was that the new song was disappointing. But interestingly, repeat listens have warmed me up to the music – even though that wasn’t the song’s message! Though the one thing I am sure of is Ice Cream won’t be a song I will necessarily go out of my way to listen. I find everything, from the instrumentation to the vocals, too consistent. Ice Cream comprises of constant rhythmic percussion, crunchy brass, and a singular tonal vocal approach from JEON SOMI. Aside from the one-dimensional comment, I am not upset with the instrumental. However, I wish the producers did something more in Ice Cream as it progressed. We got a hint of tropical influences in the pre-choruses and bridge (similar to the style we have heard in What You Waiting For, which I think the producers could have used more of in the song, especially since it worked well with the rest of Ice Cream. JEON SOMI’s vocals are unique, and Ice Cream does show off her vocal tone well. But I wish it wasn’t just the one tone throughout Ice Cream. It also didn’t help that her vocals sounded miles apart from the instrumentation, and they didn’t meld with one another to make Ice Cream a cohesive piece. I also wished her delivery was clearer – what she sings in the pre-choruses sounds different from what the lyrics say. The autotuned line ending the chorus and the chanty end to the song does give some variety, but it all felt the same and never pushed any boundaries. Overall, Ice Cream is a so-so track. It might get a few more listens out of me, but as alluded to above, I don’t think I will be head over heels for it any time soon.

The concept for this release was initially apparent, but then it got weird. Essentially, the song speaks to the hot weather, and the only way to combat it is by seeking ice cream from JEON SOMI herself. We see the people in the video swelter and later cool themselves off with some ice cream. Logical. Then, one of the people in the video drops their ice cream. All hell breaks loose in the community (big furry fake animal catching on fire, fights and the casual astronaut falling from space), causing the heat to rise to ‘heat-warning’ levels. Even JEON SOMI’s ice cream can’t cool them down. But a special appearance from actor Park Seo Joon saves the day, promoting JEON SOMI’s business and getting everyone to cool down again. I suppose the video is meant to be light-hearted and not taken seriously, especially since the song’s message is about cooling down (i.e. being chill).

The few listens I gave the song coincided with the music video, which does feature some choreography in it. At first, I also thought the performance was rather basic and boring. But it has grown on me. I did end up enjoying the shimmy and shakes. I was expecting another Fast Forward routine, which blew me away last year. A definite focus was on being pretty in this routine, which probably preoccupied the choreographer a bit when designing the routine.

Song – 6/10
Music Video – 8/10
Performance – 7.5/10
Overall Rating – 6.9/10