It has been over a year since May 2023’s ICKY. Since then, they have been on a world tour, and BM released his first solo mini-album, Element, led by the single Nectar (which features Jay Park and is a single I have yet to review – check back in the future for that review). Earlier this week, the co-ed group returned with Tell Me Momma.

I will always support artists trying something new, but it must be compelling enough to get me coming back. Tell My Momma is KARD’s most subdued and softest title track yet. It is an interesting deviation from their usual output, which has been much more intense and powerful. When they hadn’t gone down that route, they kept their music upbeat, which has enticed me to return for more. Tell My Momma ventures into new territory but doesn’t compel me to return. I found everything up until the BM’s section to be quite good. JIWOO’s opening lines made for a good start, and the first run at the chorus built up the song with a heavier beat. But when the song reverted to the verse for BM’s rap, Tell My Momma became stuck for the rest of the track and never found its way out of the same sound. Very quickly, it became unexciting and bland. From there, I found the melodies and hooks to be forgettable. The instrumental felt generic and offered nothing new or different to make Tell My Momma interesting. While the arrangement of Tell My Momma enables a greater focus on JIWOO and SOMIN (the group’s vocalists, who both sounded decent throughout), it also served as a double-edged sword for BM and J.Seph. Underwhelming delivery with autotune used to ‘fit them into’ with the song, constriction of their parts, and generally poor usage of the two rappers just didn’t help the song grow on me. Truthfully, I held myself back from making these exact comments immediately after Tell My Momma‘s release on Tuesday. I hoped (for KARD’s sake) that Tell My Momma was a slow grower, even if it did so slightly. But unfortunately, the song has not budged from these thoughts even days after Tell My Momma’s release and I found no reason to hold onto these thoughts. I doubt it would change into the future.

Just like the song, the music video for Tell My Momma felt generic and didn’t offer anything that I thought was interesting—just closeups and choreography scenes. The video could have been a little creative, perhaps building on the fourth wall perspective we got during BM’s solo shots and extending that to the other members’ shots. I think that would have made the video interesting. Besides that, all four members looked good throughout the video despite all going blonde for this comeback. I liked how there was still variety in their looks, which helped the members bring a bit of individuality to the all-blonde concept they have going on. There were also some visually appealing shots, especially of JIWOO and the outside of the building where the video is predominantly shot.

The song’s softer tone and slower pace allow KARD to explore a somewhat sensual energy in its choreography. It is definitely not full-blown sensual, but the swaying movements do bring on a flirty atmosphere and a subtle sensual touch, which goes hand-in-hand with the song’s lyrics about taking the next step in a relationship.

Song – 5.5/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 6.5/10