Earlier this month, it was confirmed that YEONJUN would make his solo debut with his first mixtape, GGUM. The mixtape consists of only one song with the same title. Meanwhile, TXT is currently in the midst of their third world tour, ACT: PROMISE.
GGUM will be polarising. At the onset, there is a lot within the track that I can see people being against—the song’s shortness, the chorus’s emptiness, and the lack of YEONJUN in a pure and raw form. GGUM is definitely more of a performance piece than a musical piece. Interestingly, I am part of the group that actually enjoyed GGUM. If you have been a long-time reader of my blog, you probably know I like dynamic tracks. If it has an adrenaline-rushing effect, I tend to enjoy it. GGUM has that effect on me. I put it down to a range of factors. The electronic instrumentation, which leans GGUM into hip-hop territory, doesn’t disappoint. It is full of vibrant and edgy energy. The striking piano that forms part of the choruses definitely makes an impression and I cannot stop playing that part of the song. GGUM‘s refrain is very catchy and has me coming back for more. The track also offers various vocal styles – from high-pitch autotuned vocals to YEONJUN’s lower and breathier tones to the grungier “GGUM chomp chomp“. There is a lot of variety in this two and a half minute length song. The only disappointing aspect of GGUM is that it doesn’t utilise all that we know YEONJUN has to offer. But it still has a fair bit to offer.
GGUM is about YEONJUN’s confidence on stage, and the music video shows that confidence. Spitting gum into other people’s hands, putting his feet on the desk, flipping the bird, taking over the microphone, spitting out water, and cursing into a walkie-talkie shows us YEONJUN’s aggressive confidence. His overly confident self puts people off him, but he continues doing what he does. I feel sorry for that host, who got the wrong end of the deal regarding YEONJUN. He pushes her out of the way to take over the microphone and is the first to be exposed to the bubble that YEONJUN blows from his gum.
Elsewhere in the video, he impressively executes the choreography. As mentioned earlier, GGUM lends itself well as a performance piece. The associated routine proves just that. These parts of the music video leave me super impressed. I look forward to the chorus parts of the routine, which screams out confidence (on par with the concept of his solo debut). Meanwhile, the entirety of the routine really shows us what he has to offer in this department. I mean, come on, he effortlessly pulls off that split during the second chorus.
Song – 8/10
Music Video – 8/10
Performance – 10/10
Overall Rating – 8.4/10 [Updated on 27 October 2024 due to calculation error]
Absolutely agree! I love the song because it reminds me of the time when K-pop really used to be about fun and vibes, i.e. early 2010. The song for what its worth harkens me back to the quirky SM catchy electroclash era of Yoo Youngjin, I mean seeing that some producers have SM songwriting camp credits, it comes as no shock. It is a fun one.
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