[Review] NA – HWASA (MAMAMOO)

We last saw HWASA a year ago through her I Love My Body comeback. Yesterday, HWASA made her solo comeback with her second mini-album, O, and the title track NA.

To me, NA takes a page from PSY’s, her current label’s founder, discography. NA‘s choruses have that nonsensical vibe that PSY’s music has. The electronic instrumentation of the chorus (and NA in general) also screams PSY. While it is a different dynamic for HWASA, this practically strips HWASA’s personality from the song. I get the desire to do something different and probably something more energetic than usual, but that shouldn’t come at the expense of the unique and individualistic charm that HWASA has. I am unsure if this was her decision or a company one, but either way, HWASA embraces the song and executes it with her signature raspy vocals. For the most part, she sing-talks her way through NA. It’s not exactly the most riveting delivery, but it works. She sounds best during the pre-choruses, giving us a taste of that vocal flair that the song calls for. The melodies here are striking and give NA some stylistic flair. Elsewhere in the song, when HWASA gets a chance to use her vocals (and less of that sing-talk or rapping motif), they come off incredibly plain. The same can be said about NA‘s hooks, which also fail to capture my attention. I wished this aspect of the song was more dynamic and robust. Even NA‘s outro failed to really spark.

The music video shows HWASA embracing herself and feeling uber confident as she takes in all the attention that is on her. Shooting the music video in Paris provides a lovely and rustic background, and where better to love oneself, but in the city of love. Her fashion throughout the video is on point. Noting above where the song reminded me a lot of PSY’s work, there was a similar yet subtle energy coming from the music video, particularly when it comes to the post-chorus sequences.

The choreography routine for this comeback comes off as fun. I like how it retains a bit of HWASA’s sexy style via those butt lift moves she does in the chorus. It is edgy and bound to spark chatter, something HWASA does not shy away from. The rest of the chorus routine was just as awesome. I liked the little leg lift HWASA and the dancers do. It seems out of place, but it just catches your eye in this routine.

Song – 7/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 7.7/10

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