Continuing with the supposed SM Entertainment theme is my review of poppop, NCT WISH’s latest single from their new mini-album of the same name. It follows after Dunkshot and Steady from their 1st mini-album, Steady (all of which I have yet to review).

I found poppop to be an okay song. There were aspects that I didn’t enjoy, while there were parts that I liked. The chorus appears to be the most decisive part of poppop, and I completely get why. Launching right into rapping was very unexpected, and the vocal processing applied to the members’ shouty rapping voices in the chorus made the centrepiece feel obnoxious. But this choice of vocal processing was more widespread than just in the chorus, and made most of the other rapping sequences throughout poppop feel subpar. But not all rapping in poppop was disappointing. I don’t feel the same way about poppop‘s final chorus, where all the members do their shouty rap to close out the song. This part felt dynamic, and the vocal processing was less prominent than in earlier parts. I also liked the monotonous “pop, pop, pop” hook in the song, which followed the choruses. This just added a slight deep tone to the song, which offset the bright and bubbly tone of the rest of poppop. The vocal parts in the song were also a strong aspect, but better melodies would have enhanced the song’s quality. And while not as affected, they didn’t escape the vocal processing mentioned, and certain parts still sounded off.

The music video shows SION making a move on someone he has a crush on via message. However, after spending time with the other members of his group, he is almost late for the date. He makes it in time, with the other members running after him and wishing him luck. It’s a cute video, and NCT WISH does a good job of showcasing their youthful charm in the video. Talking about charms, the bubbly charms that appear throughout the video, and to SION once he gets confirmation that the other person is interested, contributed to the cuteness aspect of the music video. Though the scene associated with the second half of the bridge took an odd turn, with what I can assume was (but probably isn’t) the members sacrificing one of the charms for a successful date.

The performance for this comeback was quite good. Again, I enjoyed the “pop, pop, pop” move that accompanies the song’s hook, and I also liked the routine that closed out the song. The end is where the routine really picks up and really puts NCT WISH’s skills and talents on par with the rest of NCT for me.

Song – 7/10
Music Video – 8/10
Performance – 8.5/10
Overall Rating – 7.6/10