I haven’t reviewed many rookies this year, but I hope to cover some of the rookies of the year as I post more reviews. One of the biggest rookies thus far this year is ALLDAY PROJECT, a five-member co-ed group (consisting of Annie, Tarzzan, Bailey, Woochan, and Youngseo) under The Black Label (the home for MEOVV, JEON SOMI, TAEYANG and ROSÉ). They made their debut last month with the single album FAMOUS, which features two songs – one that shares the same name as the album and another titled WICKED.

FAMOUS

I must admit I didn’t care for the track when it was first released. This is a track that I don’t tend to gravitate towards because of its heavy hip-hop influence. However, after sneaking onto my queue and recommendations, I can see why FAMOUS had such a strong appeal. The Latin-influenced guitar work that started off the song felt very classy. The rhythmic percussion that follows gave FAMOUS drive. It was also minimalistic in nature, which allowed the focus to be on the engaging vocals and rapping that ALLDAY PROJECT gives. The shouty ‘We ain’t even famous‘ and the melodies during YOUNGSEO’s vocal moments were super memorable, while Annie and Bailey’s choruses have grown immensely on me. At the end, we are presented with a trap-based instrumental piece that, although brief, embodies a cool persona.

FAMOUS‘s music video stands out for its superb editing. I really liked how the different scenes connected with one another. The heel turning into city streets was a definite example of this.

The performance is just what you expected, with ALLDAY PROJECT embodying the hip-hop that the song features prominently. It was a super engaging performance and a very cool one at that. The highlight has to be the intense routine by Bailey and Tarzzan’s jump at the end of the performance.

Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10

WICKED

Similar to FAMOUS, I didn’t really engage with WICKED as much when it was first released. But like FAMOUS, it made it onto my queues and recommendations. But it didn’t really fare the same. The catchiest element of WICKED is the ‘Wicked‘ repetition at the end of some of the choruses. The rest of the chorus was spoken words. However, while repetitive, it didn’t have the same catchiness. The Brazilian funk production was unique, but it ultimately fell short in terms of memorability. I did get a very ‘cool’ vibe from the intense rapping, which holds some potential. However, in terms of the single album, FAMOUS was by far the superior track.

We don’t have a formal music video for WICKED. However, we did manage to get two ‘performance videos’. The first is the ‘MOVIE SET’ version (embedded below) that felt like a music video. While the editing was not as creative as FAMOUS‘s music video, I really liked they did YOUNGSEO’s bridge segment of the video turned out, with different things happening in the same background each time the beat hits. The movie set elements also give off a very cool vibe. The second version is the ‘BASEMENT’ version, which felt like the actual performance video, with the members performing WICKED in the basement. Nothing else happens, and there isn’t any change between shots. This version does bring out their synchronisation and sharpness, which makes the performance feel more chic and impressive.

Song – 6.5/10
Music Video/Performance (based on Version A – MOVIE SET) – 8/10
Overall Rating – 7.1/10