As I mentioned previously, I would return to review the 2025 rookies I had already covered on the blog before Rookie Fortnight if I had time. Unfortunately, time escaped me. But I thought it would be nice to wrap up Rookie Fortnight with a review of one artist I specifically named in that previous post. The artist in question is KiiiKiii, who made a timely comeback this week with 404 (New Era), the title track from the group’s second mini-album, Delulu Pack, which dropped on Monday this week.

404 (New Era) is a UK house-inspired track that draws on the 90s club sound and inspiration from the Y2K era, combining energy and nostalgia. It is a lot of fun and definitely infectious in many ways. The production was hard to pass up, and the song’s hook was super catchy. It had a lot of drawing power, despite being delivered in a spoken manner. I can already feel that this track will only grow on me from here on out. I also like the attitude the members exude throughout 404 (New Era), which is reminiscent of voguing (suitable for the era the song draws its influences from) and catwalk/modelling vibes. 404 (New Era) would have been better if the members had been allowed to add a bit of individuality. I think that got lost in the way the song was executed. But that is only a minor issue in an already great track.

The music video opens with the members celebrating the incoming now-upon-us 2026, before the video shows the members hanging out in Sydney, Australia. I guess the members are wishing for a new era, based on scenes of them making a wish and revisiting past eras throughout the video, including Y2K and the 60s/70s. I find it a bit funny that the ’90s/’00s is now associated with the ‘retro’ ’60s/’70s, just because I was alive during the Y2K era. My age aside, I like how they bring these eras together through a fashion photoshoot over a simple white background that reminds me of Calvin Klein ads from the 90s. But the colour and vibrancy from these shots bring out some modern flair to the video as well.

As mentioned earlier, 404 (New Era) has a bit of a voguing influence in the song. And I see a bit of that in the way the members execute the different moves in the performance. Their synchronisation also makes the routine look cooler, and I enjoyed the cutesy vibes the members subtly add to the performance.

Song – 8.5/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.5/10