Tag: ILLIT

Two weeks ago, ILLIT made their surprise comeback with NOT CUTE ANYMORE. Well, it was a surprise, for me at least, because I didn’t see any pre-comeback promotions for this release. NOT CUTE ANYMORE is ILLIT’s first Korean comeback since Do The Dance earlier this year.

NOT CUTE ANYMORE takes on reggae-pop, but in a very beige manner. For a group that has been dependent on a cute sound since their debut, the reggae-pop could have been a very unique direction for them and/or their discography. Considering the intent of the song, making NOT CUTE ANYMORE sound beige was intentional (more on this in the music video section). But this ‘beige-ness’ ends up being so thick in NOT CUTE ANYMORE that it makes it challenging to engage with the song, even for the purposes of this review. It extends from the minimalist instrumentation to the small vocals the members deliver in this song (which, in the end, make them sound cute). One thing that did come out of this, though I am not sure it is a positive, is that the beige is so prevalent that it does become a memorable part of the song. On a more light-hearted note, the combination does give NOT CUTE ANYMORE the catchy line “I’m not cute anymore” from the chorus, but that doesn’t do enough to make up for the rest of the song.

Despite trying to leave behind their cute image in the music video for a more edgy and mature look, the video for NOT CUTE ANYMORE portrays their attempt as a cute act and shows us that ILLIT cannot simply shake this cute image off. This was the whole point of the song, and so what we see in the music video is a strong portrayal of this concept. I just wish the song did this more engagingly. I liked how colour-wise, the music video is very toned down, complementing the beige sound, but also the notion that looking edgy and mature is not a colourful thing.

Watching the performance, I find myself smiling at their failed attempt at being edgy and mature. I liked how some of the members smile in one moment and, the next, are expressionless and serious. It brings the concept into the performance quite well.

Song – 6/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 7.3/10

Almost 10 days ago, ILLIT made their comeback with Do The Dance. I am now finally getting around to reviewing the lead single from their 3rd mini-album BOMB. This comeback follows the release of Cherish (My Love) and their second mini-album, I’ll Like You, which I have not reviewed yet.

Something I appreciate about Do The Dance is how ILLIT is staying true to their cute and catchy sound, which they have established for themselves, while also stepping up other aspects to make the song different from their last single. In Do The Dance, they have amped up the upbeatness, which made the music more fun and likeable. You might also notice some nostalgia strings being tugged in Do The Dance, as the instrumental does sample Elegant Escape (Yuga Naru Dasso – an instrumental piece from The Five Star Stories anime film from 1989). I like the way this blends with the modern house beats, uplifting into trendy territory. The “Dance, do a little dance, do ya, do ya, do you wanna dance?” is such a cutesy and catchy hook that has me wanting to come back to the song each time it wraps up. Vocals, I thought, were nice. The way they kicked off the song was interesting, and I liked how they maintained their youthfulness as the song progressed. Do The Dance could have been better had it developed towards a peak of some kind. It felt neutral and remained fairly consistent throughout, which unfortunately holds back Do The Dance‘s potential.

The song speaks to the excitement and other feelings one feels towards a first date, which in the case of ILLIT, makes them want to dance. In the music video, we see the members head from the seaside to the city and the festival to go on a date with the guy. Of course, things don’t go their way, with the members stacking it on their tandem bike. But in the end, they successfully went on that date that had them dancing along the way. I liked the refreshing vibe that came off the music video, as well as the old-school uniforms they wore at the start of the video. I also really liked the whole montage on the elevator. That looked pretty basic nowadays, but it was pulled off coolly in this video.

Watching the performance for Do The Dance has me feeling giddy. The members do a great job on so many fronts, which makes the routine feel solid and robust. Synchronisation was the standout that I wanted to mention in particular, because even the slight jerky movements in the routine were so well synchronised between the members. I liked the many cat references (which are due to the song’s Korean title), as well as the elegance behind some of the moves when those nostalgic samples came into play.

Song – 8/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 8.5/10

ILLIT is shaping up to be an interesting group. Their debut single, Magnetic, made them widely known in the industry earlier this year, so it comes as no surprise that their expectant comeback single would rival or even surpass their Magnetic beginnings. But Cherish (My Love) was released earlier this week and has not been able to reach the same heights that Magnetic did. Only time will tell if it does. But for now, it doesn’t look hopeful for ILLIT.

Two things stand out in Cherish (My Love) for me. The first is the “Che-che-che-cherish” hook. It takes that repetitive refrain from their debut track and makes it relevant to the new song. It is simple and straightforward, and the members’ soft delivery of the hook is cute and easy on the ears. The second thing that stood out is… well… nothing else. Aside from the main hook I mentioned above, I don’t remember much else from Cherish (My Love), which speaks volumes to me. The imbalance between the hook and the rest of the song is quite prominent, and this distracted me the first time I listened to Cherish (My Love), and subsequent listens to the song. With Magnetic, the instrumental was buoyant and upbeat. In Cherish (My Love), the instrumental stagnates and doesn’t develop into much. Cherish (My Love) needed much more in the instrumental to make it more memorable. Whilst lovely, the rest of the members’ vocals just don’t have a memorable element to them. I can say the exact same thing about Cherish (My Love)‘s melodies. Unfortunately, Cherish (My Love) doesn’t do it for me. I much prefer Magnetic, which does pop into my head from time to time.

The Korean term for ‘wisdom tooth’ is quite similar to the Korean term for ‘love’. It is so similar that Koreans link love to when your wisdom teeth start to grow. As such, the members are obsessed with their teeth and wish for them to grow to experience love. That makes so much sense and gives context to the cute teeth-themed video. I am glad some people on the Internet have clarified what the music video is about. Otherwise, this part of the review would probably contain some comments on the weird obsession of the members’ teeth, and given the controversy between HYBE and MHJ, this probably would not have boded well for the group.

The performance of Cherish (My Love) is very charming, and I enjoyed it. I am not sure if the “Che-Che-Cherish” move would surpass the likes of Magnetic‘s key dance move, but I think it has the potential to do so!

Song – 7/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.4/10

Also starting Monday off strong is the debut of ILLIT – a 5 member female group formed via the survival show R U Next?. They under Belift Lab (the home of ENHYPEN and a subsidiary of HYBE Label) and the member lineup consists of Yunah, Minju, Moka, Wonhee, and Iroha. Their debut single, Magnetic, forms part of the group’s first and debut mini-album, Super Real Me.

I will admit it, Magnetic is catchy and I can see it snowballing into an addictive song for me. Its cutesy, which can be attributed to the combination of ILLIT’s youthful vocals and the bubbly synths choices and 8-bit like sounds in the background. The instrumentational, overall, also equates to an upbeat dreamy vibe. I appreciate that the cutesiness of Magnetic doesn’t feel overdone or over the top. Another thing that I also appreciate in Magnetic is the fact that the song is light and easy-on-the-ears, which contributes to the track being catchy (and potentially addictive, as aforementioned). So far, praises across the board for the new song and group. But if I were to step away from focusing on just the song and looking at the bigger picture, that is where the ground that Magnetic is on starts getting shaky. Whilst new, Magnetic doesn’t offer anything new or innovative. There isn’t anything wrong with this approach, as ILLIT has proven via Magnetic they can do this style well and can really make it their own thing. But I kind of wished the group and their producers did something a little more unique, just to give them a bit of more individuality. I guess we will find out more in their next release. As for now, Magnetic get ticks from me.

The music video for ILLIT is okay. To be honest, I find it to be quite plain. Sure, it is cutesy (going hand-in-hand with the song) and the camera work makes it feel energetic enough for the song. But we have seen similar cutesy tropes and tropes that focuses on the young age before. And I am not entirely sure what is going on, and I don’t think find myself compelled enough to find out. Their styling, at present, reminds me a bit too much of NewJeans. And to be reminded of NewJeans whilst watching a newly debut group isn’t the best impression for the newly debuting group.

In terms of the choreography, I really like the mini bouncy energy that they give off with their dance moves. I also find their footwork and handwork to be captivating to watch, and this gives them an edge in their performance. The cutesy vibe that travel through to the choreography as expected, but I like how they made full use of that vibe throughout the routine to enhance the routine.

Song – 8.5/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 8.2/10