Tag: KickFlip

Rookie group KickFlip has been on a roll this year, debuting back in January with Mama Said (yet to be reviewed) and the mini-album Flip It, Kick It! and returned with their first comeback in June with FREEZE and the mini-album Kick Out, Flip Now!. The group recently pre-released the single Band-Aid (review to come) ahead of their September comeback with My First Love Song and the mini-album My First Flip.

My First Love Song is a super energetic pop-rock track that instantly grabs my attention. Opening the song up with the chorus, in this instance, was super effective and had me hooked from the start. What KickFlip does super well throughout My First Love Song was use the energetic dynamism to show off their youthfulness. You can hear it in the instrumentals, their vocals, rapping and tone. And I find it to be quite infectious. While the verses don’t live up to the same momentum, there is a constant upbeatness and presence of the pop-rock influence during the verses that keep the song on track and moving forward. The pre-choruses and (really short) bridge of My First Love Song do slow down that momentum even more. But its placement is clever and makes the subsequent return to the chorus punchy and powerful each time. Putting this altogether, My First Love Song is extremely likeable and definitely grows my attention towards KickFlip even further.

My First Love Song sees the KickFlip members help KEIJU confess to his crush, from planning to executing the very moment he asks his crush out. It goes well with the lyrics of the song, which speaks to doing something they wouldn’t normally would do, but for the sake of love, they will do it. I quite like their energy and vibrant charms that are on full display throughout the video. In addition to the confession playing out, there is also a fair bit of focus on fellow member MINJE, bringing in what I suspect is a bit of a side-plot. MINJE appears to be jealous of KEIJU – perhaps he has the crush on the same person or that he like MINJE. The video does leave this side-plot open-ended, so we might see more of this story evolve in future videos.

Like the song and music video, the energy really makes the performance. The chorus never lets up and shows us a dynamic flow that keeps the performance going. The other parts of the routine are not as intense, but still shows off sharpness and energy. I think some fine-tuning of the synchronisation could have lifted the routine up slightly to make it consistent with the other elements of this comeback.

Song – 9/10
Music Video – 9/10
Performance – 8.5/10
Overall Rating – 8.9/10

Amongst the comebacks (i.e., SEVENTEEN’s THUNDER and Red Velvet – IRENE & SEULGI’s TILT) last Monday was KickFlip’s first comeback single, FREEZE. The new song is featured on their 2nd mini-album, Kick Out, Flip Now!. It follows their debut with the singles Mama Said and Umm Great – both of which I have yet to formally review. However, it is on the cards, so keep an eye out for these reviews. Until then, here are my thoughts on their new single.

FREEZE is a solid track with great energy, but the breakdown at the start of the chorus really throws things off. The verses are decent—nothing amazing—but they do the job, especially with KickFlip’s rappers doing their thing. I think FREEZE could’ve leaned into its upbeat vibe a bit earlier, especially during those rap sections. The pre-choruses do a great job of building up that pop-rock sound that KickFlip pulls off so well in FREEZE. But then the breakdown hits and totally kills the momentum. It has a bit of charm, sure, but it just doesn’t fit there. Luckily, the rest of the chorus bounces back with a strong, vibrant sound that could have worked perfectly following the pre-choruses. The breakdown returns in the bridge, but it feels more natural there, so it’s not a big issue. Vocally, the group really shines—the energy is high, the hooks are catchy, and the melodies are clean. If the song had been more cohesive and that breakdown had been placed better, FREEZE could’ve been a real standout.

I think SOOMPI describes the music video well – “playfully rebellious” feels like a very accurate description for both the song’s message and what we see in the music video. We see the group transition from school to their hangout spot at the skate park. We also see them enjoy their time together hanging out at night. The same description works well with the group, who are youthful and full of energy.

No surprises here – the performance complements the song well with its wholesome energy, super vibrant and upbeat flair. And I freaking like it for that! I do like how things slowed down for that breakdown, which adds a nice contrast and dynamic to the entire performance. But when the song picks up again, the members ramp up the energy and tone of the performance right back.

Song – 8/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.2/10