If you have not heard, some members of Super Junior will be enlisting into the army later this year. That is quite sad, but the members aren’t ready to say goodbye yet, as they released their repackaged album of Devil at the start of September (one month ago). On the repackaged album is the song Magic, which also serves as their title track. This is the last album before Donghae, Siwon and Eunhyuk enlist into the army. There was also minimal promotions for this album as it only served as “thank you” from the members to the fans (10 years since debut as well. Time flies when you are having fun).
This song was pretty mediocre. It wasn’t bad, but it did not really stand out. It was catchy, but it oh so annoying to listen to. I will explain myself. There really is nothing fancy about this song. Super Junior has put out much better songs in the past and honestly, this song falls into the “typical KPOP song” category. It was nice to listen to, but it just did not have that wow factor or anything interesting, where it makes me want to go back and listen to it some more. When I do listen to it, I find it catchy and I often repeat the lyrics over and over in my head. But the English in this song is so awful. “She so hot, She so fire”? It is 2015, not when KPOP is just reaching foreign shores and Korea did not have that American influence anymore. That one line is probably the catchiest line, but it just annoys me so much. Arghh!!! The vocals and pop instrumental is pretty standard. It’s nice to see Yesung seem to have his voice back in this song, unlike in Devil.
The music video was okay. It seemed a little too generic and while we are probably so happy that SM is venturing outside of a studio for their music video, the production value of this video looked quite minimal. The pop influenced effects with the number coming out of Yesung’s ear and also the movement of the basketball added a nice touch to the video. The music video has that “magic” aspect to it, but rather than being romantic with the magic, the members are using it to their advantage to get the girls attention or for their own pleasure. Well that sounded weird. The video should have been a little better. There is no hype or excitement that I see from fans. It seems like the video was released and everyone ran to it, but then it disappeared from existence. The dancing was okay. Not amazing and grand but it matches the style of the song.
Overall, it’s their 10 year anniversary. It is also the last album for a while for some members. I feel like they should have gotten something a little better. While it was a bright song and video, not feeling it. 5/10
4 thoughts on “Magic – Super Junior”
I think there’s a slight misconception about this video. I don’t think it was meant to be as refined as the songs and MV they’ve produced under the SM label, but rather a gift for their fans showing appreciation for a whole decade of support. Instead of adopting a persona that fits a fantasized theme, they decided to act somewhat naturally, showing fans more of their real laidback selves. The CGs used are a little more refined than the ones used in home-made videos but are not normally seen in boy group MVs. However, considering the bright theme throughout the video, it’s a nice touch. The close-up scenes give fans a first-person and personal perspective as if they singing directly to you. Thus, it created a theme and song that was more laidback and fun-loving in contrast to the suave or cool gentleman side seen in other productions. If fans did not like it personally, then they probably weren’t ready to experience the laidback charms of Super Junior in this style. But there are other fans who did like the song. To conclude, it was different but still a great gift to fans in honor of their 10-year anniversary.