[Review] Bobby Doll – Song Ji Eun (Secret)

Song Ji Eun is another member of Secret that has been active in promotions (the other being Hyosung) since Secret’s last comeback. While this review will be for Song Ji Eun’s latest song, Bobby Doll, some sad news has emerged. Sunhwa, has unfortunately decided to leave the group and company once her contract is up. Secret is a 4-member girl group and with Sunhwa’s departure, the group will be continuing on as a 3-member girl group. And now, let’s move back to Song Ji Eun’s solo.

It is a nice song, but honestly, it was not what I was expecting. A side of me really likes the songs for a range of reasons. Another side just feels like this song lacks a bit. Let’s start with the good. Love her vocals (as I have always had). Her voice is quite smooth like what you expect a doll would sound like, but rough at the same time (that probably makes no sense), which complements the instrumental. There are slight parts where she is rapping, which I think she handled pretty well. Her vocals herself have given the song another dimension. The song was quite catchy and addictive to listen to. Though, the overall shape and sound of the song make it quite memorable for some odd reason and I quite like that. However, the instrumental feels quite dead and she feels like she is holding back. That brings the song down quite a bit and it, unfortunately, gives off a dull vibe. Her pronunciation of ‘Bobby’ still irks me. I understand it was probably to prevent the song from being banned from the music shows (since Barbie is a brand), but it sounds a lot like she is mixing up between the two. I understand in Korean, the two words sound quite similar, but it does give off a different impression of the song.

Finally, a dance centred comeback with the traditional dark vibes that I (and many fans) love Song Ji Eun for. In the video, Song Ji Eun is a doll (who is controlled – not too sure about this part  – by a sadistic Joker-like guy). One night, she manages to find her way out of her doll house and enjoys the freedom she has been deprived of. I don’t understand why she didn’t run away, but the Joker will manage to get her back (against her will) anyway. I liked the plot, which made the video much more interesting than it is. The main issue is the dullness of the video. There isn’t anything else to comment in the video. And that I am quite disappointed in.

I didn’t like the how the stages were set up for her comeback week. Pink doll houses? The song is more suited for the dark concepts honestly, and something like the music video would have been ideal. Love the use of the fans though. It gave the stage a more interesting and elegant feel. Overall, it did come off a little dry.

Rating – 6/10

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