GOT7 has finally returned with the third part of their Flight Log era. Their comeback is highly anticipated and everyone has high expectations for the comeback, due to the success of Hard Carry and Fly. Their mini album, Flight Log: Arrival, features the title track, Never Ever. Sadly, Jackson ran into a little health scare during the week, causing him to now miss out on the first week of promotions. Hopefully, he will recover soon and rejoin the promotions. (I was going to pull off “they landed safely” pun here in the introduction, but that seems to conflict with what the 3 music videos are telling us.)

Never Ever, to me, falls in between Fly and Hard Carry. Both contains EDM elements, as does this song. But what separates them is the intensity. Fly seems to be more of a chill track, while Hard Carry is quite intense. Never Ever isn’t as chill as Fly or isn’t as intense as Hard Carry. Hence why I think it lies quite nicely in between both songs. The song is interesting. I love everything about the song, minus one vital part. The vocals, the raps, the instrumental, the beat. Everything sounds really amazing. Yugyeom’s intro was jaw-dropping and the way some of the members dragged out the words in the song sounded nice. Just the chorus lets me down so much. The songs instrumental builds up quite nicely to the first chorus and you expect the beat to drop. And it did drop. Just in an anticlimactic way. It was choppy and it felt very empty. As if there was more to the chorus and they just left it out. I liked the vocals but not the instrumental for the chorus (nor the background “ooooaaaahhhhh”s). The song was produced by JYP. And I am not putting the blame on him because he has produced some amazing songs out there. But there might have been a reason why he stopped producing songs for JYP artists and why they went elsewhere to get songs (or write songs themselves). But honestly, everything in the track, besides the chorus, was fantastic and I will be replaying the song constantly (too late, already started) with or without the chorus, just to hear the rest of the song.

From what I observed in all the music videos released by GOT7, the HD quality just keeps on getting better and better. Maybe the lighting was better in this video. But never have I seen the colours so bold or striking. Check out the leaves in the glass cube or the white hospital hallway. Also observed were the connections between the Fly and Hard Carry videos. Fly was connected to Hard Carry via the scene where Jinyoung body would fly up, while he was lying down. Never Ever brought a lot of elements that made Hard Carry, such as the glass cube, Youngjae smashing the glass cube and the underwater scenes. Fly told us that Jinyoung’s friends had died. Hard Carry seemed to have told us how they died. And Never Ever seemed to tell us how Jinyoung was brought to life. The scenes in Never Ever was a little confusing but I think I got the connections between the other videos down pat (do comment if I am wrong. I tend to be wrong 99% of the time when it comes to deciphering what music videos are showing us). It is still a great video to watch, though. The visuals of the video and the group looked really nice. To me, GOT7 just continues to get more handsome with each video.

From what I see, the choreography fits the song. Some of the moves looked pretty cool. But as a whole, it seemed to lack something. Both Hard Carry and Fly had the right level of impact for the respective song. Here, it doesn’t seem to be as impressive and impactful as their past dances.

Song – 7.5/10
Music Video – 9/10
Performance – 4/10
Overall Rating – 7.25/10