[Review] Ice Chu – Gugudan OGUOGU

Gugudan has returned in a form of a two-member subunit, named Gugudan OGUOGU. The name itself is a mouthful to say but it does have a cute ring to it. The subunit is made up of Mina and Hyeyeon, who are the resident youngsters of Gugudan. They are the first subunit from the group and they make their subunit debut with Ice Chu.

Right off the bat, the song is quite good. It does get stuck in your head after a few listens. Gugudan usually does the more ‘mature-cute’ concepts (I know, it is an oxymoron) but this suits the subunit’s member’s age range. It is a much cuter sound and if we were to talk about food, the song would be described as a sweet dessert. Not painfully sweet though. In other words, I don’t find the song overly cute. It is quite upbeat and quite catchy. It is not exactly a blaring type of instrumental but there is a nice flare that comes with it. I did like the brass in the instrumental, which gave it that flare I just mentioned. The vocals were amazing. The raps could have been left out since it was a cutesy song but I wasn’t too troubled by them. Instead, I actually thought all the vocal/raps felt just right for the song. Overall, they do a splendid job for their subunit works. SO it just makes me wonder what else the girls have up their sleeves.

The subunit does a wonderful job with the cute concept. There are some ‘dark’ themes in the video, which I think it apparent once you watch it. They might be concerning (Note: they are) but I thought it was a fun way of showing that cute concept in a more expressive way. Though, try not to think of the people around you are dessert people. The video was bright and vibrant. The sets were consistent with the dessert theme. The video, in general, was amazing.

The dance break was amazing. Hand down, the best bit of the performance. The rest of the choreography was quite good, as well.

Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10

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