[Review] DamDaDi – Golden Child

The newest and youngest kids on the block. Golden Child, who is currently under Woolim Entertainment, the same company that brings you Infinite and Lovelyz, made their official debut yesterday with DamDaDi. The group is made up of 11 members (too many to name) and have already received attention for their knife like choreography, something that Infinite was known for when they debuted and made consecutive comebacks.

The song is surprisingly good. Given their ages, I thought they would go down the typical cutesy KPOP debut track. But instead, the group went with a more funky and energetic sound, which I thought was unique. The sounds fit the warmer seasons perfectly. Some moments felt very retro, while other moments felt modern. The hooks in the song are pretty good. It did get a little repetitive towards the end but they worked pretty well because it has me coming back for more. Their vocals and raps are good but it didn’t the wow factor that you want to hear from a new group. While I am very satisfied with the song, a part of me wants the song to go that extra length and amaze us. That way, the group can secure a more permanent spot in the industry, something that rookies don’t really get an express route to.

The music video had that hazy filter on it, which could have been removed entirely. The song calls for a bright and bold atmosphere, but the hazy filter made it feel dull. The colours seem to look vibrant but the filter just doesn’t convey it. The entire video sees the guys prepare for a  baseball competition and they have some fun on the way. It is a good video but it doesn’t leave me with much else to say.

The group is already known for their choreography skills. The performance for DamDaDi seems very good, with the entire group in sync for the entire dance. And visually, that makes it look so perfect. But I feel like they could have gone for a more energetic dance to fit the song, especially during the chorus. It is good but it isn’t as memorable as it should have been.

Song – 7.5/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 7.5/10

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