Joining the long list of comebacks this past week is Gugudan with their latest song, Chococo. The sweet-filled comeback follows their Ice Chu unit promotions and the release of A Girl Like Me, at the start of the year. For this comeback, Soyee did not participate due to injury.

Chococo stands out for its addictive and catchy chorus. It is that one moment of the song that is constantly replayed in your head and this is an element that I tend to look for in a song. However, that chorus is not enough, in my opinion, to keep the song on my radar. The rest of the song feels borderline standard and that there didn’t seem much else going on in the song. I did like the bridge, though. But instead of being awesome and building up, the bridge of this song shows off some vocal flare. It also provided some relief between the choruses, which I guess is okay. Just by the time you get to the final chorus, you realize things do get a little repetitive in the song. The song does fit Gugudan’s image but I don’t think it really extends their portfolio out far.

The music video for this comeback steps into that weird domain. I normally joke about stepping into that weird side of YouTube through the recommendations on the side. Guess this video would fit into it quite well. It also sums up what happens when I don’t eat for 6 hours, I take bites out of my calculator and daydream about chocolate. Not sure about the explosion business at the end but my guess it shows the energy that they gained after having some chocolate. Meaning-wise, I have no idea. But the creative side of this video is pretty good. My favourite bit was how the members dress up as little Hershey kisses and start dancing.

Listening to the song, you expect they go down the cutesy route and that is exactly what we get. The performance was okay, just nothing too spectacular about it.

Song – 6/10
Music Video – 8/10
Performance – 5/10
Overall Rating –  6.5/10