SM Entertainment’s announcement of Red Velvet’s return seems a little unexpected and abrupt. But nonetheless, I am glad they back. For those who are wondering about their quick return after their Peek-A-Boo promotions, Red Velvet is returning with their re-packaged version of Perfect Velvet, titled as The Perfect Red Velvet. The lead title track is Bad Boy.
Bad Boy is a completely new sound for the group, whom I have felt kept to the KPOP sound in their more recent releases. It is an edgier sound that taps into the hip-hop and RnB side of KPOP. And while this is a nice twist to their sound, the song does lack that usual colour element that you commonly find in their title track songs such as Rookie, Red Flavour and Peek-A-Boo. But while they don’t conform to that, the song does have a slow yet flowy chorus, which isn’t something I hear often when it comes to their songs. It has a nice melody, which allows the song to simply glide across. Vocally, the song is actually quite nice. I like how they all sing together in the chorus and the harmonies that come as a result of this. I especially like the first line, ‘Who Who Who Dat Boy‘, which is a definite attention grabber. I also like how minimalistic the instrumental to the track is, which allows the main focus to be on their vocals (as already mentioned).
The music video is a little confusing in my opinion. For the most part, the music video does a good job at conforming to that edgier sound, which attempts to present the members of Red Velvet in a more bad-ass concept. What I am a little confused is the more innocent looking side of the members in the video, especially the final scene of the members in their PJs or the bed that is randomly on the road, getting snowed on. But besides that, the music video is actually quite nice to watch and definitely puts the girls in a new light for me.
The choreography look likes it matches the slower nature of the song but in a way which manages too still make the members look cool. From what I can see in the music video, the chorus is going to be ‘lit’ in a subtle way (is that even possible?) and I thoroughly enjoyed what I saw in the music video (which should mean I would enjoy the lives even more).
Song – 9/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.7/10