Making their comeback today is Gugudan. They have returned with their fifth mini-album, Act 05. New Action and the title track, Not That Type. Since their last full comeback back in February of this year with The Boots, the group launched a new subunit, Gugudan SEMINA, consisting of Sejeong, Mina and Nayoung. They have also one member less (making Gugudan an 8-member group now), as Hyeyon left the group last month for personal reasons.
With the ongoing trend of exuding confidence, Not That Type is Gugudan’s way of doing so. It is a fierce song that really implants itself into my mind after the first listen. And that is definitely a good thing in this current competitive industry. I like how they used the consistent backbone in the instrumental throughout the song. But they managed to keep it from being repetitive and dry by layering other stuff on top, such as the brass (which I am totally digging) in the pre-chorus. This song boasts great vocals from all the members, which goes hand-in-hand with their confidence message. I think the one thing the song is lacking, which would have made the song even better, was an epic rap sequence. The best part of this entire song has to be the bridge. It fits the song in an unexpecting way and manages to return to its original state from a complete slowdown. Overall, it is a damn good song.
And their music video is just so damn edgy. I really like the urban feel the video had going. I really liked the setting of the video, which already sets it apart from other videos, as they didn’t use any sets that we commonly see or are known to be ‘overused’. I also like their edgy visuals, which suits the song so well. Their charisma and the fierceness that the members alone put into the video was enough to already make it promising. So the combination of all the visual aspects worked wonderfully.
The performance was quite nice. I liked how they split up at the very start into the two smaller groups. You tend to see that for male groups but not so much for female groups. I thought the routine was very energetic, suiting that side of the song quite nicely.
Song – 9/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.8/10