What makes IZ*ONE unique,, in comparison to I.O.I and Wanna One, is that they incorporated trainees from Korea and Japanese members from AKB48. This allows the project group to debut in Japan, which their other Produce 101 counterparts have yet to do. And this event occurred last week with IZ*ONE making their Japanese debut with I Want To Say I Love You or Suki to Iwasetai. The actual song isn’t available until later this week but as the music video has been revealed in full, I thought we might as well have a closer listen/look at it.

My experience with the JPOP culture and industry is very limited. But Suki to Iwasetai does remind me fondly of the sounds and music that I commonly associate to mainstream JPOP, particularly girl groups. I don’t know how to exactly describe this particular JPOP sound, however, so that ends that observation. But I did like the piano and violins in the background during the chorus. Talking about the chorus, I also enjoyed the small blast of energy they give us.  I did think the vocals were nice. They didn’t seem as clear as their Korean releases but it works with this JPOP sound that I have linked to the song. And the combination of the vocals and instrumental does make the song quite catchy. There is a side to me where I think they could have gone beyond this but it was a good track to start off their careers in Japan, from what I know of.

The music video is the main element of this debut that I wanted to talk about. I really liked the colours in this video. The backgrounds and scenery the producer chose for this video was definitely a highlight of the video, as they looked spectacular. The cinematography also complimented the choreography and amazing scenery. I liked how that choreography scene with the light strobes was set up. Aesthetics through the roof. I also thought the landfill set looked really cool and pretty with the colours. But my question is – did they really film at a landfill site? But once again, aesthetics.

There might be two choreography version to this debut, which I think is really interesting. The first would have to be the one performed on the road, whilst the second one is with the long coats. And I thought both were equally cool looking and definitely left a longing impression of their style.

Song – 7.5/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8/10