[Review] Allure – Hyomin (T-ARA)

Hyomin has returned once again with the lead title track to her latest mini-album, both of which share the title Allure. We previously saw her earlier this year through her single release U Um U Um, which I quite enjoyed.  The same single and Mango (her comeback single for last year’s promotions) are also featured on the Allure mini-album.

Hyomin has been a very versatile solo artist. She hasn’t stuck to one style since her solo debut years ago. This time around, Hyomin went with a retro sound, throwing us back to the 60s. And like the artist, the song seems to take a few turns of its own. The verses start the song off as well-paced before the song launches into a faster tempo chorus, which ultimately became faster in its second half. And it is this second half of the chorus that I think was my favourite bit of the song. And the buildup was quite worth it. The song itself is about using one’s charm to make another happy. I like Hyomin’s vocals in the song. They do sound cutesy and feminine but I think that was just her using a higher tone than usual for this song. But it does suit the retro sound quite well. I enjoyed the song quite a bit, making the song’s message quite successful.

The music video shows Hyomin in a bold black dress. A waiter delivers a certain make-up product (which I am not too sure what it is, though my guess would be a lipstick as the alternate title for the song is Lip Colour). After she uses this product, she gathers the attention of the people surrounding her, to which they all follow her. I really like that ending, where they are all copying her whilst following her in a single file. It really showed a cool look and I wonder if that is part of the choreography. I also like how she managed to blend into the retro-themed video given the bold nature of the red dress.


We do not see much of the choreography in the music video. We did see some and those parts look fine to me. I am particularly drawn to the second half of the chorus, which I think was nice. I also hope to see that single file we saw at the end of the music video in the choreography, for reasons I stated above.

Song – 8/10
Music Video – 8/10
Performance – 8/10 [To Be Updated]
Overall Rating – 8/10

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