It has been a while since we heard a collaboration. It seems like this isn’t going to be a recurring thing in 2019, based on the number of collaborations thus far in the year. However, we were provided with some relief with the release of Eunha and Ravi’s collaboration for Pepsi last week on the 11th of April. This is also the second year in a row that Pepsi has asked KPOP idols to come together for a collaboration, with YDPP and WJMK releasing two songs last year with Pepsi at the forefront of both videos.
Despite the visuals of the music video, Blossom is not necessarily that cutesy love song that you are looking for that companies have utilised in their campaigns. This style would obviously not suit Ravi, as per his husky vocals and usually hard-hitting rap style. Instead, Blossom is a subtle pop track with a lot of sweetness mixed into it to make it appropriate for Spring. I really like the rolling drum beats in the moments that the song is building up, which gave the song a sharp incline to the chorus. Other than that, the instrumental was rather light and calming. I also liked the whispering at the start of the chorus, which I thought was rather sleek. While we all know that Eunha is a vocalist (I really liked her in the first verse. The melody was also quite nice) but it was surprising to hear Ravi sing for his chorus and some of his verse. I also like how his rapping wasn’t as hard-hitting as based on his solo and VIXX works. Rather, it was well tweaked to fit the light nature of the song. It felt like I jumped around between different aspects for this part but overall, the song was quite nice.
Based on the video, cherry blossom season is in full swing. And the video takes full advantage of the pretty sights. The song ‘cheers on young people to achieve their dreams and also their pursuit for romance’ and we get to see those two sides in the video. Ravi is an aspiring artist, while Eunha is auditioning to be an idol. The two do face some hardships but manage to push through. And in the midst of their slumps, they meet each other and become interested. Some awkward meetups happen and they end up dating one another. And it is incredibly convenient that Pepsi sponsors their entire romance storyline. Hahaha…
Song – 9/10
Music Video – 8/10
Overall Rating – 8.6/10