[Review] Doom Doom – NOIR

One particular review that I somehow missed out last week was NOIR’s Doom Doom. I have no idea how I missed this track, even though I previously knew about the comeback. I was reminded about it last night, so I quickly squeezed into the agenda for today. This is NOIR’s first comeback since the release of Airplane Mode, which was released back in October of last year.

Doom Doom basically took all the of intensity that oozed out of the release of Airplane Mode and compressed so that it becomes more concentrated in intensity. The best parts of the track, for me, has to the sudden blast of energy we get during the chorus. It was an extremely dynamic part of the song, which I thoroughly enjoyed. The rough, scratchy and heavily autotuned voice used as part of the instrumental we got during the first two choruses was just so amazing. Interestingly, the final chorus took on board a whole new sound, opting for a fast-paced dubstep, which was equally as strong and keeps the song interesting. While the verses were easily forgotten, I did like how they focused on more of the vocals and melodic rap sequences. But while it has been all praises for Doom Doom, I can’t help but think something feels missing in this track, which I am not entirely sure what exactly it is. But there is a void that feels empty and it prevents the song from being perfect, which it otherwise would have been.

Based on what I am seeing in this video, it seems like Doom Doom has received the highest budget for any of their music videos thus far. While NOIR hasn’t really taken off in the industry, it seems like the group must be bringing in money so that the company is able to create a larger budget for this music video. And I like most scenes in the music video. All of them seem to be edgy, with the exception of the choreography scenes where the members are wearing Hawaiian shirts. That seems to be the only major mismatch that I observed in the video. But apart from that, it is a good video.

As expected with such a song, the performance is definitely very intense as well. While I don’t have much to say about it specifically, I did find it to be worthwhile and captivating to an extent.

Song – 9/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.5/10

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