Interestingly, the season which we all associate upbeat and energetic tracks with has been fairly quiet, especially in the last few weeks. But based on the dates that I have recorded down, it seems like things are going to get busy in the coming weeks and I think today’s date kicks things off. The first release that I will be looking at today is NATURE’s latest track, I’m So Pretty. This is the group’s first comeback Dream About U, which was released at the start of the year.
I’m So Pretty attempts to push itself into our playlists with a very typical girl group sound and flair. But it doesn’t get them far. I just think after the craziness of SOME (You’ll Be Mine), Nature has some bold shoes to fill. They ended up with a very tone down release at the start of the year that just felt inferior to SOME. So, it is nice to hear them pump some definition and boldness to this comeback track. But it falls short. I’m So Pretty takes that same sound that SOME had but puts it through an ordinary filter, resulting in an underwhelming pop track. I also thought the track was underwhelming due to the lack of catchy hooks. The hooks that the song opted for just didn’t really appeal to my personal tastes. Don’t worry, there were some good moments in this track as well. The display of vocals during the pre-chorus, the accents we heard at the end of each line in the post-chorus hook and the bridge as a whole overall were aspects that stood out at me. But sadly, they weren’t enough to dispel my initial comments.
This music video proves once again that Summer is the season of colour. It is a very colourful video, using a combination of bold and pastel colours to really showcase the group’s youthful and fun sides. There might be a small plotline, with the girls growing foxtails in the video. A quick Google search shows that a fox (which I assume the foxtails are a hint for) represents a number of characteristics, which I am assuming relate to the title of the song (Note that I have yet to find any English translation for the track yet and this is merely just an assumption for now).
The choreography for this comeback is quite nice. Once again, it doesn’t have much uniqueness to it. But there were moments that looked good and fun. I particularly like the ending of the bridge. I thought that looked cool.
Song – 6/10
Music Video – 7/10
Performance – 7/10
Overall Rating – 6.5/10