Back when Produce X 101 started, UP10TION sent two of its members (Kim Wooseok and Lee Jin Hyuk) onto the show to gain exposure. Lee Jin Hyuk placed 12th and missed out on a spot alongside his fellow member. Right after the show, his company provided him an opportunity to rest and threw UP10TION back into promotions with Your Gravity without him. It was a confusing move on TOP Media’s behalf, especially since he was there to help gain UP10TION attention. And he hasn’t promoted with the group at all since then. Instead, TOP media confirmed his solo debut for November the 4th and that is what I will be reviewing today.
The song is titled I Like That. Positioned as a rapper while promoting as part of his main group, Lee Jin Hyuk’s solo debut track takes on a club party hip hop style that used to be very popular as idol rappers made their solo debuts. There is a bit of nostalgia, as a result, with how the song is presented. But it is a style that I never grew fond of and it seems to still be the case. It fails to deliver any of that ‘impact’ that I always mention and the track doesn’t come off as memorable. There are some fun vibes to it, which I did like. But they weren’t strong enough to really reel me in for a second or third listen. Apart from that, there are still some good elements of the song which I also liked. The instrumental isn’t too heavy-handed and it comes off as pleasant in a sense. “Pleasant’ isn’t a word you would necessarily use to describe a rapper’s song. But it did genuinely feel this way relative to other rapper-based tracks. His delivery was nice and tried to add a dynamic touch to the song. I think the song was a good starting point. Though I think the song could have been enhanced if there were more memorable moments/lines and if the producers pushed the song a little more.
I thought the music video was very boring. Apart from the shaky camera work, which worked well with the music, the video doesn’t offer much besides closeups and choreography shots. The sets were plain. I feel like this was a missed opportunity. The visual aspect of a comeback is very important, for me at least. It pretty much could enhance and added to the song’s atmosphere but I felt it did nothing of the sort.
The choreography was pretty good. Based on his showcase performance, Lee Jin Hyuk puts in full force like his backup dancers despite performing live. It definitely shows his performance skills. In addition to that, I thought his facial expressions were on point, which made the performance looked a little more captivating.
Song – 6/10
Music Video – 5/10
Performance – 8/10
Overall Rating – 6.1/10