Momoland is nominated for Best Female Group and I’m So Hot is eligible for Best Song of 2019. To support Momoland, click here to vote for them and list I’m So Hot as Best Song. Make sure you do before the 31st of December, as that is day the survey closes and I start counting the votes!!

2019 has been an eventful year for many artists. Momoland is no exception. 2019 saw comebacks in both Korea (I’m So Hot) and Japan (Pinky Love – the focus of this review). The group is also confirmed to be returning to Korea at the very end of the year with Thumbs Up!. However between comebacks, the group has said goodbye to Yeonwoo and Taeha, who have both departed, effectively reducing the group to 6 members (Daisy’s status is also being discussed at this very stage). But in the meantime, let’s have a closer listen to Pinky Love.

I have been very satisfied with Momoland’s Korean releases. However, their first original Japanese track is a step in the wrong direction. It just felt too overly saturated with the ‘idea of cuteness’ that is becomes literally too much. Opening the song is Nancy’s really unnaturally high pitch vocals. This criticism does apply to some of the other members, but Nancy’s was definitely the most obvious. The pop instrumental was incredibly plain and bare. It was literally begging for something bold or defined. But this was never delivered. The hooks felt cheap and plain, and hence it didn’t feel memorable. One thing that I did not like whatsoever was the rap-chanting bridge, which I believe overtakes ITZY’s DALLA DALLA chant breakdown as one of the worst sections in a song of the year. Unfortunately, the comeback just doesn’t sit well with me and I wish there was at least something positive to say about the song.

I am no expert when it comes to makeup. But I feel like an overuse of blush never looks cute. Apart from that, the music video for Pinky Love seems to suffer from a low budget, based on the emptiness of the set and their plain outfits. The only good thing that I can comment on is regarding the editing/post-production, which at least makes the video feel bearable.

The choreography isn’t as terrible as the rest of the comeback, which might be the saving grace. However, it doesn’t really offer anything new, fresh or dynamic. But it worked well with the song that we got. I just wished that they had better material to work with.

Song – 3/10
Music Video – 6/10
Performance – 7/10
Overall Rating – 4.7/10