Today’s major comeback is by LOONA. Finally, the group that took out the Best Female Group Choreography in the recent 2019 KPOPREVIEWED Awards with Butterfly has returned. This is the group’s first comeback since Butterfly, so it definitely has been a long wait. Hopefully, So What isn’t the group’s only comeback in 2020, as we don’t want to wait another whole year for a comeback! Unfortunately, this comeback does not feature Haseul, as she sits out due to health concerns.
The song is titled as So What and I think this is a great title for such an intense and attitude filled song. The song is probably best described as a hip-hop infused urban dance track. Usually, I would say that the song ‘throws at you’. But this time, I am going to say that the song kicks you (sorry with the violent analogies) with its intense moments. The chorus is just loaded and comes hurling in your direction with no warning. And I feel that way each time I have listened to the song today, despite knowing fully what is coming my way. Vocally, I have no complaints. There is a fair amount of rapping in the song due to the hip-hop direction, which makes total sense. The vocals were also quite strong, despite it being limited this time around. I did like the slow down in the bridge. It brought relief from the intensity and that they recovered all that lost energy pretty well in the final chorus (i.e. it didn’t ‘start’ a ‘drag down’ of the song). Overall, very impressed.
I only have a limited section in this review to discuss the music video. But my heading it whirling with theories at the moment as this video definitely connects with Hi High and all of their pre-debut singles. But that is another post. The teasers referenced the dark side of the moon, the side that we don’t know of the moon. In this video, we are shown the ‘dark side’ of LOONA or the side that we did not know existed. And it seems Olivia Hye, the final member to be revealed has some influence with their unveil. I remember quite fondly that red lighting was a thing in her music video, and at the end the members were shot with a red light over them. On top of that, a white feather is burning at the end. The feather is an important aspect of the video connecting Haseul (who is absent) and their animals to this video. In addition to the connection of their LOONAVERSE, the group managed to incorporate amazing cinematography, stunning closeup shots and a great depiction of the girl-crush concept.
Their knife-like precision is shown off again in this performance. I like the intense sections of the song feature powerful moves, while the slowed down bridge showcases a more elegant routine. The start, the pre-chorus section and the chorus all looked really cool. It was just so hard to choose a favourite section!
Song – 10/10
Music Video – 10/10
Performance – 10/10
Overall Rating – 10/10