Since March, the members of NCT has been quite busy with various music releases and promotions (Props to Haechan for participating in all of them!). NCT 127 first returned with Kick It and their second studio album, Neo Zone, in March. NCT Dream only just returned a few weeks ago with Ridin’ and their mini-album Reload (album review coming). And yesterday, NCT returned with their 127 lineup for promotions for their repackaged album and Punch. The music video wasn’t released until today, so this prevented me from getting a review out yesterday.
Punch is a song that seeks to make an impact in one way or another. And I feel like they give that impact at the start of the song when the electronic retro arcade-like instrumental was probably the strongest. They start off with a rap sequence in which they all share, before reverting to a breathy whisper over the same instrumentation. The contrast here is very strong and unique. The song then strips away the electronic arcade-like backdrop, allowing for melodic instrumentation and vocals to exist. And this before the song brings in an anthem-like chorus that I feel was rather aesthetic in its own right. As you can tell, it seems like a messy roller coaster ride in just the first half of the song. As to be honest, I did find this approach to be rather messy when I first listened to the song. But with multiple listens, Punch gets better and feels less messy, especially as the song comes together quite neatly. There are other elements to the song that I thought were quite good. The instrumental, as you listen more of it, contains additional elements that really help bind the song together. From the trap influences (that remind me of Superhuman‘s trap instrumentation), to the faint electric guitars that add some pop to the song, to the cinematic-like dance break that features at the end of the song. I have to admit that I find both the vocals and some of the rapping to be quite safe for the group. I wished they managed to ‘pack a punch’ into this element to give the song some life. I was also surprised to hear that they laid off the intensity and energy, which I think was a missed opportunity. Kick It seems to be the more superior in this sense, with Punch toning it down significantly. Overall, Punch is a good song. But I don’t think its their best effort.
I found the music video to be rather weak and bland. Apart from the wavy distortion applied in the post-production phases to the closeup shots that I will say looks cool, the music video followed the typical closeup and choreography set up, which isn’t as exciting when you think about it. I feel like the members were dressed at the start in a manner that made them look extra tough and I didn’t really get that feel from the song to warrant all that black leather. The sets looked cool and the lighting was rather nice. But apart from that, not much else to discuss.
The choreography definitely had that wow factor that I wished the music video had. That entire sequence at the start when the members are standing in a circle looks amazing. I also liked how the members come at you during the breathy rap sequences in the verses. The entire final chorus and dance break sequence at the end was pretty cool as well.
Song – 8/10
Music Video – 6/10
Performance – 9/10
Overall Rating – 7.6/10