Making their comeback today is NATURE. For those who may not know or remember the group, NATURE is a female group under n.CH Entertainment and the voice behind innocent cutesy tracks such as Allegro Cantabile and I’m So Pretty, and very upbeat bright tracks such as Oopsie (My Bad) and Some (You’ll Be Mine). For the group’s first comeback of 2020, they returned with a complete mature sound change up through the title track, Girls. The group also has a 6 member lineup, but will only be promoting with 6 members only due to various reasons.
As mentioned above, NATURE turns a complete 180 degree with this mature sound. Girls is a change up that I personally did not see coming. And while I do enjoy a change up every now and then, I fear this has taken a once different female group who is willing to standout with crazy instrumentals and catchy hooks and turned them into a generic sounding female group. I just didn’t find the dance track to really have those moments that Oopsie and Some had. I am not really looking for anything unique as well, rather something to catch my attention and give me a reason dig into the track more. It unfortunately didn’t and this disappoints me. That being said, Girls has some good moments as well. Not great enough to resolve the generic issue I just discussed, but good enough to make this song an occasion listen. The pre-chorus build up was quite nice, especially with the member that started off low and built her vocals up. I also dig the bridge of the song, which felt bold and brings something that cuts the generic nature of the song to a degree. It is like a textural autotune is applied to the main member, before the rest of the members echoes in a softened shouting manner. Apart from that, everything just fell into place and that typical category for me.
Given the mature sound, it was expected that their visuals change for this comeback as well. And the music video is does exactly that. There was an article a few days back that the music video was considered a little too graphic for broadcast and wonder how far they took the video to have that warning slapped on it. And it isn’t because the members were sexualised or showing off too much skin. Rather, the warning was in concern for some of the dark and suspenseful imagery. One member was hold a pair of scissors over another’s head with the top facing directly between the eyes in one of the teasers. Teddy bears were gutted and a flying axe closed up the music video with what seemed to be a a scream like synth. There might be a story line somewhere. My guess is that the other members are ghosts and that they are there to drive the member with the long black wavy hair insane and eventually kills her to be one of them. Altogether, it makes the video very intriguing and I quite like that idea.
For the most part, the choreography was a bore to watch. That being said, the post-chorus hook that featured after the first and final chorus really helped bring some edge, which helped make the performance go from boring to slightly exciting. Same thing can be said about that bridge, which brought a little more dynamism to the performance.
Song – 6/10
Music Video – 8/10
Performance – 6/10
Overall Rating – 6.6/10