The next new release of the week is a collaboration between the CEO of a major entertainment company in Korea and one of his former artists. The CEO I am referring to is none of than J.Y. Park, the CEO of JYP Entertainment, who has periodically released music and continued as an artist in the industry, even during the modern era of KPOP. Sunmi is probably a name that a lot of us recongise given her successful solo career (her most recent solo release being pporappippam). She was also a member of Wonder Girls, which was one of the famous groups of Korea under JYP Entertainment when they were still active. The two have jouned hands together for When We Disco, which dropped last night.
Based off the title of the song, it clear that the collaboration would be dealing with the retro influence. And that expectation was defintiely fulfilled with the European disco instrumental. I liked that the instrumental didn’t stray away from the disco influence, which is the likely route that other KPOP groups would have gone with given that is the default trend of today’s music. And it was quite consistent. That didn’t pose a problem here, as When We Disco feels fresh, relative to the releases we have been getting from other KPOP acts. And it is hard to find the disco influence boring, as the energy is always likeable (and a memorable part of my childhood, as that was the songs that my mother enjoyed while she was growing up and she would play it a lot when I was younger). Both J.Y Park and Sunmi effortlessly sing their way through the song with really enjoyable melodies. They are very easy on the ears. Even the filtered vocals at the start were not harsh in anyway, which really helped make the song appealing. The only thing that I did dislike about the song is the inclusion of the infamous JYP whipser at the end. It is such an awkward position for it and it just doesn’t fit in with the retro theme. I know it is his song, so it makes perfect sense for him to put an audio signature into the song. But I just wished it had a retro twist to fit in better wtih the song. Other than that, When We Disco is a fun, catchy and enjoyable collaboration between two icons of the KPOP industry.
The song is about a past love who disappeared from their lives. They reminsce about this person and wonder what they are doing now. And that is exactly what we see in this video. J.Y. Park and Sunmi used to be lovers. But some other guy pulled them apart. Sunmi went on to be a singer in the storyline and reunited with J.Y. Park. The exact same thing happened this time around, with the other guy ordering his henchmen to pull the reunited couple apart. This time around Sunmi fights back and with J.Y. Park runs away. While this is a nice story, I wondered what the smile on the other guy’s face was all about. It looked supscious. I was lowkey expecting a confrontational scene between J.Y. Park and the other guy towards the end of the video, but we never got it.
The dance is not complicated. Well, this comment is based on how I percieve it. Given my two left feet, it might be a completely different story. But relatively speaking, it isn’t too complicated and I am sure that we will be seeing great stages. It also fits in with the retro influence. I love how odd the dance gets towards the end. It is still within the retro genre, just not how I expected the dance to play out.
Song – 9/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.5/10