Once again, apologies for the delay for this review.
Making their grand return earlier in the week was ITZY with Not Shy, which is featured as part of the group’s third mini-album of the same name. This comes after the group released the extremely catchy WANNABE earlier this year. Let’s see if Not Shy lives up to the standard that ITZY had created and instilled on all of their future releases.
Based on my own thoughts, the group does not go above and beyond that same standard they had set with WANNABE with this latest release. Not Shy lacks a certain energy to make it a blastful song. That, I believe, was a responsibility of the instrumental. To me, the instrumental was lacking and failed to bolster that punchy feeling that ITZY is known for through their releases and that was partly delivered by the vocals. And as odd as it may sound, I also found the typical instrumental for Not Shy to be rather loose. It just didn’t feel as tight as their past releases, which constantly felt full and loaded. I did like the use of the choppy brass. Though I wished it was much louder to add that blast of energy and colour that was needed. Regarding certain parts of the song, the one that I want to question the most was the repetition of ITZY’s name throughout the chorus. Was it needed and necessary? I don’t think so and it just annoyed me throughout the song. But other than that, everything else gets an approval nod from me. There were a number of catchy hooks. There was good vocal work and rapping in this song was quite good. All these elements would have benefited given a more profoundly dynamic backdrop. The main highlight of the song would have to be the bridge, which showed off Lia’s vocal chops and potential.
Shot in the desert, the members of ITZY are outlaws driving after a van carrying important and fragile goods. They are definitely Not Shy with their driving and threatening skills, as they catch up to the van that had a head start and managed to get the driver out of the car at gunpoint. The group drive the van back to their base and store the boxes in a freezer installed in the ground. The member, whilst performing their choreography and all their closeups, actually come off as quite edgy. I just wished the final credits stuck with that. I lowkey expected something dangerous like guns in the boxes. And if that was too extreme, then I would have expected some sort of expensive item or gold. But it turned out to be a bunch of cakes and desserts. So whatever touch image they had built for themselves in this music video ended up being dissolved once the video stopped playing with this innocent twist. Very typical for KPOP.
I really liked their use of space at the very start and during the first verse. This looked very cool and different from most performances, which tend to start with the focus in the middle of the stage/formation. I also thought they had good transitions between each formation throughout the performance and effortlessly moved to their new positions in a fast manner. As for their dance move, everything looked quite cool (given what they had to work with).
Song – 7/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 7.4/10