Making their first comeback literally weeks after their debut is TREASURE, with I LOVE YOU. This hastiness to make a comeback is quite rare in YG Entertainment’s world, given that their artists tend to go for months and years on end with no signs of a comeback. That being said, YG Entertainment have already confirmed plans for an ambitious end for 2020 with confirmed BLACKPINK and AKMU comebacks and it is rumoured that iKON, WINNER and BIG BANG will be also making their comebacks before 2020 wraps up. Today, the focus is on YG Entertainment’s latest addition to their family and their comeback single, I LOVE YOU.
In my BOY review, I noted that the group stepped away from YG’s strong association with the hip-hop genre, going with what felt like a pop sound instead. I am not sure if I LOVE YOU confirms that observation, as it seemed to take a step back towards the hip-hop genre. It isn’t strong throughout the track, but it prevalent during some parts (i.e. the second verse). Personally, I don’t mind this as both BOY and I LOVE YOU manages to breath some freshness into their company’s discography. I LOVE YOU‘s opening verse promises more of that pop feel. I really like the lightness of both the guitars and their vocals. The pre-chorus brings about a build up that felt typical, but makes total sense given the fast-approaching epic, deep and abrasive drop for the chorus. I personally enjoyed this drop as it totally throws your expectations for the song array. I liked how the chorus doesn’t stay in this rough gear for its entirety, instead emerging out of the deep and abrasiveness nature to help bridge to the other parts of the song. The second verse was a typical trap-based rap sequence. I am not entirely against this trap-rap sequence, but it did feel dry and unoriginal. Skipping forward to the bridge, we return to that pop feel briefly before we are launched right back into the pre-chorus. The one part of I LOVE YOU that I am not a fan of is the anthem-half of the final chorus. It is very YG to do an anthem at the end of the song and (as I have mentioned before) it is pretty cliche. I wished that they just made the second half of the final chorus be the actual final chorus. I would have been fine with that. They could have also thrown something dynamic into the mix to change up the final chorus if they wished. To sum up, a good followup to BOY in my opinion.
The song talks about their feelings towards their lover and the music video was a pretty good representation of that. There were a lot of love hearts and youthful visuals throughout the video, matching with the song’s innocent theme. I wasn’t a fan of the closeups of some of the members during the second half of the rap sequence. It felt a little try-hard and mis-matching. I actually preferred the visuals and choreography closeups during the first half of the rap sequence, as it binds nicely with the rest of the music video. My favourite bit of the entire music video has to be any scenes in front of that huge screen. Especially when it came to the chorus and the screen showed this huge wave and a really nice blue/green hue to it.
The choreography is fantastic. I liked how powerful they made the chorus feel from just the moves alone, emphasizing the bass and power that the chorus had musically. The head bopping and finger hearts was definitely a killer part in my opinion. This might just be a visual component in the music video and not necessarily replicated on stage, but the dancing in the water looked epic.
Song – 7.5/10
Music Video – 8/10
Performance – 10/10
Overall Rating – 8.2/10