Sorry for the many days late review.
Making their comeback this past Thursday was Weki Meki, with their fourth mini-album, New Rules. Leading Weki Meki’s attempt to write some ‘New Rules’ in the KPOP industry is COOL. This is also Weki Meki’s third comeback of the year, following Dazzle Dazzle released back in February and Oopsy, which was released back in June.
Their 2020 tracks have been a mix bag thus far. Dazzle Dazzle was probably my pick for one of their best title tracks ever, while Oopsy stepped away with a more generic release that ended up being quite forgettable post-review. COOL steps back into the area which Dazzle Dazzle lies on the spectrum of Weki Meki releases, which is definitely some good news for this group. The song has this edgy club beat opening that is quite promising. It is a very strong part as it left a strong impression on me. I really like the rap-singing that occurs during the first verse. It gives COOL a unique spin. The song takes a bit of a melodic detour for the pre-chorus, before going back to the club beat for the first part of the chorus. The chanty style of their delivery workers really well with the chorus. The vocals that follow the chant sequence of the chorus really pop out and show off some vocal flair from Suyeon (‘Keep It Coming Baby~’) before we proceed to some settled down vocals from other members. The second verse was more vocally centric, allowing it to become different to the first verse. Many songs these days have pretty repetitive verses, which dulls out the song. Suyeon, once again, shines for her vocals. For the bridge, the members returning to rapping with a stripped instrumental backing before we are launched back to the final chorus, which just pops even more. Overall, COOL lives up to its name and can be accurately described as one of their coolest songs yet!
The music video comes off fierce, which it fitting for the song. I really enjoyed it. I really like their white jumpsuits on the black/dark background. The minimalist vibes from those choreography shots were so strong and powerful. I really like the other ‘dark’ scene, when the members are dancing on individual platforms. That looked really cool and took the video to a whole new edgy level. Their individual shots looked awesome and I liked how the shadows on the wall behind them (earlier on, in the video) were not of them, but of the object they were holding. That probably has symbolism. But that imagery alone looked cool.
I like this performance. Not only do we see some attitude, but it seems like Weki Meki fully embraces their mature side, which is 100% fitting for the song. I really like the powerful direction of their moves, which really made the performance captivating to watch. I also liked the energy, which also fits in with the club vibes of the performance.
Song – 9/10
Music Video – 9/10
Performance – 8.5/10
Overall Rating – 8.9/10