TREASURE is back with their final release of 2020. The group has definitely been quite busy since they made their debut in August of this year with BOY. They followed up their debut single with I LOVE YOU in September. Once promotions for the second single was wrapped, the group was confirmed for a third single (MMM, the focus of this review) which dropped earlier today and a full-length studio album in January next year. For those who are wonder, December won’t be a month off for these guys as they prepare for and perform at a number of award nights and those end of year music festivals.
TREASURE has so far stepped away from YG Entertainment’s association with hip-hop. BOY was more of a departure than I LOVE YOU was, but both felt to be outside the common hip-hop bubble. MMM, on the other hand, pretty much steps back into that bubble. While I do like their individuality, I also liked that MMM plugged themselves back into the roots of their company. It says that they are still a YG group despite the different musical influences that they are drawing upon. MMM retains the modern KPOP hip-hop influenced structure (rap intensive verse, followed by a vocal-heavy pre-chorus, which leads into the chorus – a typical structure nowadays from how I see it), whilst also incorporating the EDM that they have really embraced in all their releases thus far. The peak of the EDM in the chorus was a very interesting centerpiece to the song. It works really well with the more serious nature of the song and it seems to add a bit of dramatic flair to the song. For the hooks during this part of the song, I thought they were weak at first. But those ‘Mmms’ and ‘Treasure you‘ whispers ended up feeling quite substantial for the song in retrospect. To me, the chorus was probably the only impressive part of the song. Everything else felt a little hit and miss for me this time. The instrumental had a nice Middle Eastern flair, but it failed to excite me for the most part. MMM manages to change it up by throwing some energy at us and keeping the EDM more consistent for the final chorus. It was a needed move, but I wanted more oomph to really get out of the repetitive loop that the song felt like it was stuck in. Similar ‘repetitive loop’ comments can be made in regards to their vocals and rapping. MMM doesn’t feel like their most impressive foot forward, in my opinion, and I will be picking their earlier singles over MMM any day.
The music video looks quite good. I like their use of the industrial look of their setting and the use of black and white throughout the video. It gives off a stylish look and adds a bit of simplicity to the music video. This also make the choreography scenes that feature their more colourful outfits feel like a ‘splash of colour’ and thus stand out a bit more. They do opt for the choreography and closeup formula, but it isn’t really that noticeable to me. I only realized it when I was typing out their review. Some fans mentioned that the video features YG Entertainment’s new building, which I thought was a little fun fact to add to the review. I think you can definitely say that this is a YG video. Hahaha… 🤣
The choreography for this comeback is definitely a highlight. Let’s definitely talk about the choreography they had for the EDM centrepiece. It looks amazing, complicated but very sophisticated. I didn’t want to say this before in the song review section, but those ‘Mmms’ had a sensual sound to them. And it looks like the choreography had that effect as well!
Song – 6/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 7.2/10